Product Marketing Manager
Job Details

Division
Marketing
Reporting Manager
Head of Marketing
Job Location
HQ, Abu Dhabi, United Arab Emirates

Job Purpose
We are searching for a highly-creative Product Marketing Manager to lead our product marketing strategies. In this position, you will be responsible for all aspects of our product marketing activities and operations. Your duties will include planning, implementing, monitoring, and reporting on our product marketing campaigns across all outlets and platforms. The ideal candidate for this role is someone with experience in marketing, communications, PR, events, and social media. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal, communication, and analytical skills.

Key Responsibilities

Product Marketing Strategy

Lead the development of the annual strategy for all product marketing to enable target market reach and lead generation objectives

Develop and implement product marketing strategies designed to achieve lead generation and sales objectives for Alef Education products and services

Design and implement detailed product marketing plans and concepts to maximize efficiency and performance of targeted goals within budget parameters

Evaluate market conditions, leading market research and analysis to support development of detailed product marketing strategies and campaigns

Collaborate with marketing and design teams to produce and delivery creative content that maximizes marketing results, aligned with brand and division strategies

Monitor performance of product marketing effectiveness, adjusting and streamlining promotion and lead generation processes to enabling effective sales generation

Product Market Research

Lead analysis and development of marketing research to enable decision making on product marketing strategies based on trends and target market needs

Utilize analysis to evaluate end-to-end customer experience and perception across multiple channels and customer touch points to influence marketing content

Facilitates ongoing product team communication to ensure all key stakeholders are well informed and aligned on trends, data, and marketing achievements/obstacles

Research and forecast future sales and performance trends

Research competitors and capitalize on market activities to improve digital marketability of Alef Education products and services

Track and periodically report industry and market trends in digital and product marketing to enable aligned and effective practices that deliver results across the organization

Analyze the market to identify business opportunities and generate new business ideas for rthe products

Interview customers and build impactful case studies in collaboration with the marketing team

Campaigns Management

Lead campaign plans, execution, monitoring, and reporting across all products while maximizing on results achieved in terms of budget, KPIs, reach, target audience, and objectives

Develop campaigns that will work effectively across digital channels, paid, organic and owned channels

Own the campaign implementation plan and execute it end-to-end, up to final evaluation

Track the results of all campaigns and perform analysis / learnings for improvements

Develop impactful sales and post-sales marketing collateral

Administrate and manage the lead tracking system

Engage/influence all related internal stakeholders especially product owners and their teams

Propose and manage PR campaigns and events for increased sales leads and to add to the brand value

Drive strategy to engage industry awards and industry publications to maximize the Alef Education products visibility in the market place

Marketing Design & Implementation

Using a large variety of marketing tools; design, implement and monitor efficiency and performance of product marketing results

Design and implement detailed media marketing strategies including but not limited to PR, SEM, email, websites, and social media platforms to maximize efficiency and performance of targeted goals within budget parameters

Collaborate with marketing and design teams to produce and deliver creative content that maximizes marketing results, aligned with brand and product strategies

Develop and monitor Key Performance Indicators and dashboards that enable effective analysis, reporting and decision making with a notable ability to quickly identify and respond to patterns of marketing success or failure

Work closely with Head of Sales and Product teams to manage key performance indicators of active marketing campaigns and rapidly make adjustment when needed to maximize spend results

Community Leadership

Responsible for managing communication and relationships across the organization in order to effectively lead and enable high performing teams to achieve their goals

Build effective relationships with team members, inviting and facilitating problem solving and idea generation to help empower individual capabilities

Train, coach and develop team members, ensuring clear expectations are communicated and regularly discussed in an open, collaborative team culture

Evaluate and periodically review competencies throughout team, identifying areas for new training or further skill development to enable ongoing results

Generate and share data driven reports about team performance, mission-related objectives and timelines

Communicate expectations and routinely reviews and discusses feedback

Establish schedules, processes, deadlines, and targeted results to enable ongoing improvement and ability to achieve improving results

Conduct regular team meetings and one to one conversations to ensure all members are updated on relevant news, information, and best practices

Provide the right tools and resources, ensuring teams are equipped to work productively and achieve key results

Education, Experience and Required Skills

Education

Bachelor degree in relevant field (Marketing, Communications, Business Management, PR)

Experience

4-6 years relevant experience (in Marketing and/or Communications)

2 years relevant experience leading (owning creation of content and campaign management)

Previous experience working with (B2B digital campaigns, EdTech field or SaaS)

Copywriting or design experience is a plus

Essential Skills
Technical Skills Required (Medium to Expert)

The ability to speak and write to a high standard is crucial. You will frequently have to present the products and write engaging copy, telling the story of products, for various marketing channels.

Gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.

Problem-solving; ability to drive toward results, overcoming obstacles, bottlenecks and other risks as required

Relationship Builder; ability to quickly establish credibility, influence and trust with other team members in order to better drive results

Deadline oriented; ability to articulate priorities and revise plans to meet tight deadlines

Project Management; familiar with various project management practices and tools with the ability to implement and customize to the needs of the team and/or project

Experience and proficiency with Photoshop and/or Illustrator is a plus

Experience and proficiency with a video editing tool such as Final Cut Pro is a plus

This could include core competencies

This could include specific technical knowledge or programs aligned with job

Leadership and Operational Skills Required

Project Management

Building new teams

Collaborating with and leading cross-functional teams simultaneously

Problem solving and analytical skills

Attention to detail

Collaboration and negotiation skills

English and Arabic proficiency required - verbally and in writing

Fidanto