Develop and implement PR strategies to enhance the organization's image and brand in the healthcare sector.
Draft press releases, media statements, newsletters, and other public communications.
Coordinate with media outlets for interviews, features, and press conferences.
Manage crisis communication and act as the spokesperson when required.
Organize and promote health awareness campaigns, events, seminars, and medical camps.
Maintain strong relationships with journalists, influencers, and healthcare professionals.
Monitor public perception and media coverage, and prepare reports on PR performance.
Collaborate with internal departments (marketing, patient relations, administration) for consistent messaging.
Handle patient testimonials, success stories, and hospital reputation management online and offline.
Manage social media presence and respond to public inquiries in a timely and professional manner.
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