Job Description

Role Overview:
We are seeking a dynamic and creative PR & Communications Manager to lead brand storytelling, media outreach, and communication strategy for a premium fashion brand based in Dubai. This individual will play a pivotal role in enhancing the brand's visibility, managing media relations, and crafting impactful messaging across channels.
Key Responsibilities:

• Strategic Communications:
• Develop and execute a comprehensive PR and communications strategy aligned with the brand's vision and commercial goals.
• Ensure consistent messaging across all external and internal communications.
• Media Relations:
• Build and maintain strong relationships with fashion, lifestyle, and business media in the UAE and GCC.
• Secure high-impact media placements in print, digital, broadcast, and influencer channels.
• Brand Positioning & Storytelling:
• Craft compelling brand narratives, press releases, speeches, Q&As, and editorials.
• Lead brand storytelling across product launches, events, collaborations, and CSR initiatives.
• Event Management:
• Plan and execute media events, fashion shows, influencer activations, and press previews.
• Manage guest lists, press kits, post-event coverage, and reporting.
• Digital & Social PR:
• Collaborate with the marketing team to amplify campaigns through influencer relations and digital PR.
• Oversee brand reputation across online platforms.
• Crisis Communications:
• Act as the brand's key spokesperson when required.
• Lead crisis communication efforts, ensuring timely and tactful responses

Skills Required