Job Description

PR and Influencer Executive - Marks & Spencer - Al-Futtaim Group Dubai
Al-Futtaim Group is looking for a PR and Influencer Executive to join the Marks & Spencer team in Dubai. This role is key to enhancing the brand's visibility across the fashion and food sectors through creative public relations, influencer marketing, and community engagement initiatives.
Location: United Arab Emirates
Location: Dubai
Industry: Marketing and Advertising
Function: Marketing Communications
Salary: 9000-12000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Role Summary
The PR and Influencer Executive is responsible for developing and executing impactful PR campaigns and influencer partnerships that align with Marks & Spencer's brand identity. The position requires close collaboration with agency partners, media outlets, influencers, and internal teams to generate high-quality content that drives customer engagement, increases brand visibility, and supports business growth.
Key Responsibilities

• Develop and implement targeted PR campaigns that enhance brand positioning in both fashion and food segments.
• Build relationships with editors, influencers, and media partners to secure relevant coverage and collaborations.
• Manage influencer marketing initiatives to deliver authentic, conversion-driven content across platforms such as Instagram, TikTok, Snapchat, and YouTube.
• Coordinate seasonal press events, influencer activations, and brand campaigns.
• Oversee in-store events and community engagement programs to strengthen customer loyalty.
• Serve as the main liaison with mall management for promotional activations and brand inclusion opportunities.
• Track and analyze media exposure, influencer engagement, and campaign effectiveness to measure success and identify growth opportunities.
• Collaborate with Marks & Spencer UK, M&S AFG buying teams, and the AFG Central Digital team to ensure strategic alignment.
• Maintain daily coordination with brand merchandisers and provide regular campaign performance reports.
• Manage agency partners, event budgets, and ensure projects are executed on time and on brand.

Candidate Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Minimum 3 years of experience in PR, influencer management, or brand communications, preferably within fashion or retail.
• Strong understanding of social media trends, influencer marketing tools, and media monitoring systems.
• Proven ability to manage multiple projects and partnerships simultaneously.
• Excellent writing, storytelling, and communication skills.
• Creative thinker with strong organizational and relationship management abilities.

What We Offer

• Opportunity to work with one of the region's leading fashion and retail brands.
• Dynamic and collaborative environment within Al-Futtaim Group.
• Competitive compensation and benefits.
• Career development opportunities in marketing and brand communications.

About the Company
Founded in the 1930s, Al-Futtaim Group is one of the UAE's largest and most diversified private business conglomerates. Headquartered in Dubai, the Group operates across automotive, retail, real estate, financial services, and healthcare, partnering with over 200 leading global brands. Guided by values of respect, integrity, collaboration, and excellence, Al-Futtaim continues to drive growth and innovation across the Middle East, Asia, and Africa.
Job Title PR and Influencer Executive - Marks & Spencer - Al-Futtaim Group Dubai
PR and Influencer Executive - Marks & Spencer - Al-Futtaim Group Dubai
Al-Futtaim Group is looking for a PR and Influencer Executive to join the Marks & Spencer team in Dubai. This role is key to enhancing the brand's visibility across the fashion and food sectors through creative public relations, influencer marketing, and community engagement initiatives.
Location: United Arab Emirates
Location: Dubai
Industry: Marketing and Advertising
Function: Marketing Communications
Salary: 9000-12000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Role Summary
The PR and Influencer Executive is responsible for developing and executing impactful PR campaigns and influencer partnerships that align with Marks & Spencer's brand identity. The position requires close collaboration with agency partners, media outlets, influencers, and internal teams to generate high-quality content that drives customer engagement, increases brand visibility, and supports business growth.
Key Responsibilities

• Develop and implement targeted PR campaigns that enhance brand positioning in both fashion and food segments.
• Build relationships with editors, influencers, and media partners to secure relevant coverage and collaborations.
• Manage influencer marketing initiatives to deliver authentic, conversion-driven content across platforms such as Instagram, TikTok, Snapchat, and YouTube.
• Coordinate seasonal press events, influencer activations, and brand campaigns.
• Oversee in-store events and community engagement programs to strengthen customer loyalty.
• Serve as the main liaison with mall management for promotional activations and brand inclusion opportunities.
• Track and analyze media exposure, influencer engagement, and campaign effectiveness to measure success and identify growth opportunities.
• Collaborate with Marks & Spencer UK, M&S AFG buying teams, and the AFG Central Digital team to ensure strategic alignment.
• Maintain daily coordination with brand merchandisers and provide regular campaign performance reports.
• Manage agency partners, event budgets, and ensure projects are executed on time and on brand.

Candidate Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Minimum 3 years of experience in PR, influencer management, or brand communications, preferably within fashion or retail.
• Strong understanding of social media trends, influencer marketing tools, and media monitoring systems.
• Proven ability to manage multiple projects and partnerships simultaneously.
• Excellent writing, storytelling, and communication skills.
• Creative thinker with strong organizational and relationship management abilities.

What We Offer

• Opportunity to work with one of the region's leading fashion and retail brands.
• Dynamic and collaborative environment within Al-Futtaim Group.
• Competitive compensation and benefits.
• Career development opportunities in marketing and brand communications.

About the Company
Founded in the 1930s, Al-Futtaim Group is one of the UAE's largest and most diversified private business conglomerates. Headquartered in Dubai, the Group operates across automotive, retail, real estate, financial services, and healthcare, partnering with over 200 leading global brands. Guided by values of respect, integrity, collaboration, and excellence, Al-Futtaim continues to drive growth and innovation across the Middle East, Asia, and Africa.
Post Details
Job Start Date
Salary from 9000.00
Salary to 12000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required