Job Description

About the Role

We are looking for a

strategic, data-driven marketer

who can own, scale, and optimize high-performing

B2B lead generation campaigns

. This role is a

high-impact opportunity

for someone who can drive measurable

growth at a global level

, leveraging

Google PPC and advanced performance marketing strategies

. The ideal candidate will have

deep expertise

in executing lead generation campaigns across

Europe, the US, and other key global markets

beyond the UAE.

This is a

high-ownership

role where you will be responsible for

strategy, execution, and budget allocation

, ensuring that every campaign delivers maximum

ROI and lead quality

. You will work with

cross-functional teams

, collaborate with

designers and content strategists

, and make

real-time optimizations

to keep our campaigns ahead of the curve.

The candidate must be based in Dubai and have a strong background in

B2B marketing funnels, lead generation, and conversion rate optimization (CRO)

.

Key Responsibilities

? Plan, execute, and optimize

Google PPC campaigns

for B2B lead generation, ensuring

maximum ROI and high-quality leads

.

? Manage and scale global campaigns, with a focus on

Europe and US markets

, while adapting strategies to local market nuances.

? Conduct in-depth keyword research, audience targeting, and ad copy optimization to dramatically

lower Cost Per Lead (CPL) and increase conversion rates

.

? Analyse campaign performance using tools like

Google Analytics, Google Ads

, and

other relevant platforms

to identify trends, insights, and areas for improvement.

? Develop and execute

A/B testing experiments

to enhance

landing pages, ad creatives, and audience targeting

.

? Collaborate with

content and design teams

to create compelling ad creatives and high-converting landing pages.

? Own

budget allocation

and campaign forecasting to maximize

performance efficiency

.

? Stay updated with

industry trends, platform updates, and best practices

in PPC and performance marketing with demonstrable recent certification.

? Provide

weekly and monthly performance reports

with actionable insights and strategic recommendations.

? Mentor and guide junior team members, fostering a culture of

continuous learning and innovation

.

Key Performance Indicators (KPIs)

?

Lead Volume & Quality:

Ability to generate

high-intent, sales-qualified leads (SQLs)

.

?

Cost Per Lead (CPL):

Continuous optimization to

reduce CPL without compromising lead quality

.

?

Conversion Rate Optimization (CRO):

Improving landing page performance and

ad engagement metrics

.

?

Return on Ad Spend (ROAS):

Ensuring efficient use of

ad budgets

for measurable business growth.

?

Pipeline Contribution:

Tracking how campaigns

contribute to the overall sales pipeline and revenue

.

Qualifications and Experience

? Minimum

3 years of hands-on experience

in managing

B2B Google PPC-led lead generation campaigns

.

? Proven experience in running

global campaigns

, with a

strong focus on Europe and US markets

.

? Demonstrable track record of achieving

cost-efficient lead generation, high conversion rates, and strong ROI

.

? Expertise in

Google Ads, Google Analytics, and PPC automation tools

.

? Strong understanding of

B2B marketing funnels, sales enablement strategies, and lead nurturing

.

? Excellent

analytical skills

, with the ability to

interpret data and drive performance-based decisions

.

? Must be based in

Dubai

and available for in-person collaboration.

?

References

from previous employers or clients are required.

Desired Skills

? Experience with

LinkedIn Ads, Mailchimp

and other B2B advertising platforms.

? Knowledge of

Salesforce

and it's integration with marketing campaigns.

? Strong

A/B testing

experience and knowledge of

conversion rate optimization (CRO) techniques

.

? Strong project management skills with the ability to

manage multiple campaigns and budgets simultaneously

.

What We Offer

? Competitive

salary and performance-based incentives

, starting at 18,000 for the right candidate

? Opportunity to work with a

globally recognised media brand

and a talented team.

? A

collaborative and innovative

work environment.

? Career growth and development opportunities in a

fast-paced, high-growth

industry.

How to Apply

If you are a

top-tier PPC and performance marketing professional

with a proven track record in

B2B lead generation and global campaign management

, we want to hear from you!

Please submit your

resume

, a

cover letter

detailing your relevant experience, and

references

to mark@mediaagencygroup.ae.

Note:

Only candidates based in

Dubai

with the required experience will be considered.

2025 is about scale, precision, and performance. Join us and drive global B2B marketing success.

Job Type: Full-time

Pay: AED17,500.00 per month