Performance Marketing Manager
Internet City, DU, AE, United Arab Emirates
Job Description
We are looking for a
data-driven Performance Marketing Manager
to lead our paid media campaigns across digital channels, driving growth for bothB2B and B2C audiences
in the Middle East. You will be responsible for planning, executing, and optimizing performance marketing initiatives to maximize ROI, customer acquisition, and lead generation.Key Responsibilities
Multi-Channel Campaign Management:
Plan, execute, and optimize paid campaigns acrossGoogle Ads (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok Ads, LinkedIn Ads, and Snapchat
--tailoring strategies forB2B lead generation and B2C conversions.
Performance Optimization:
Continuously monitor and refine campaigns to hitCPL, CPA, ROAS, and conversion rate targets
across both B2B and B2C segments.Audience & Funnel Strategy:
Developsegmentation, retargeting, and funnel optimization
strategies for different customer journeys (e.g., lead nurturing for B2B vs. direct sales for B2C).Creative & Messaging Collaboration:
Work with design and content teams to producehigh-converting ad creatives, landing pages, and messaging
tailored to B2B decision-makers and B2C consumers.B2B Lead Quality & CRM Alignment:
Partner withsales and CRM teams
to ensure lead quality, optimize nurturing workflows, and align on customer acquisition strategies.Data-Driven Reporting:
UseGA4, Meta Ads Manager, Google Data Studio, and CRM tools
to track performance, generate insights, and refine strategies.A/B Testing:
Experiment withad creatives, audience targeting, and bidding strategies
to improve efficiency across campaigns.Market & Platform Trends:
Stay updated ondigital advertising trends, platform changes, and regional behaviors
inMENA (with a focus on GCC markets).
Requirements
2-3+ years
of hands-onperformance marketing/digital advertising experience
, including managing campaigns forboth B2B and B2C audiences.
Proven success inGCC/Middle East markets
, with an understanding of regional nuances in consumer and business buyer behavior. Expertise inGoogle Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
--experience withlead gen forms and LinkedIn B2B campaigns is a plus.
Strong analytical skills with experience inGA4, Google Tag Manager, UTM tracking, and conversion funnel reporting.
Ability tointerpret data, optimize budgets, and pivot strategies
based on performance. Excellent communication skills to collaborate withcross-functional teams (sales, creative, product).
Nice-to-Have (Preferred Skills)
Experience with
Marketing Automation (HubSpot, Salesforce Marketing Cloud) or CRM tools.
Knowledge ofprogrammatic advertising or native ad platforms.
Job Type: Full-time
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Job Detail
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Job IdJD1902389
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationInternet City, DU, AE, United Arab Emirates
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EducationNot mentioned