Job Summary:
We are seeking a data-driven Performance Marketing Manager with proven experience in the iGaming and sports betting industry. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel user acquisition campaigns to drive traffic, conversions, and ROI.
Key Responsibilities:
Plan, manage, and execute ROI-focused digital campaigns across paid channels (Google Ads, Meta, TikTok, programmatic, native, affiliates, etc.)
Oversee CPA, CPL, and revenue-share campaigns with a strong emphasis on performance KPIs.
Analyze campaign performance and implement A/B testing to optimize creatives, targeting, and landing pages.
Collaborate with affiliate marketing, content, CRM, and product teams to ensure user acquisition aligns with LTV and retention strategies.
Manage budgets and bidding strategies across media platforms to maximize profitability.
Develop and maintain reports and dashboards to track performance metrics (e.g., CAC, ROAS, FTDs, retention, CLTV).
Ensure all campaigns are compliant with regulatory and brand guidelines for relevant jurisdictions (e.g., Europe, LatAm, MENA).
Work closely with BI/data teams to gain insights and refine targeting strategies using player behavior and segmentation.
Monitor industry trends and competitor strategies to identify new growth opportunities.
Requirements:
3+ years of experience in performance marketing within the iGaming/betting sector (sportsbook and/or casino).
Strong knowledge of ad platforms: Google Ads, Meta Business Manager, TikTok Ads, Programmatic DSPs, etc.
Experience managing large-scale budgets and optimizing campaigns based on performance KPIs.
Familiarity with tracking platforms (e.g., Adjust, AppsFlyer, Voluum, Everflow).
Proficient in Google Analytics, GA4, and other reporting tools.
Strong analytical mindset with excellent Excel/Google Sheets and data visualization skills.
Understanding of user acquisition funnel and iGaming lifecycle marketing strategies.
Knowledge of regulatory compliance for advertising in different regions (e.g., UKGC, MGA, Curaxc3xa7ao).