\xef\x82\xb7 Position Overview As a Performance Marketing Specialist at Manbot, you will play a pivotal role in driving the company\'s and its client\xe2\x80\x99s growth through data-driven and creative performance marketing strategies. You will collaborate closely with cross-functional teams to conceptualize, execute, and optimize campaigns that generate tangible results and contribute to our overall business objectives. Your expertise will be essential in identifying opportunities, analyzing performance metrics, and implementing strategies that enhance our brand presence and drive conversions. \xef\x82\xb7 Responsibilities \xef\x82\xb7 Campaign Strategy: Develop comprehensive performance marketing strategies aligned with business goals, utilizing a mix of channels such as PPC, SEM, social media advertising, display, and more. \xef\x82\xb7 Execution: Create and manage end-to-end campaign execution, including creative development, targeting, budget allocation, and ad placements. \xef\x82\xb7 Data Analysis: Continuously monitor, analyze, and report on campaign performance using relevant KPIs. Utilize insights to optimize campaigns and enhance ROI. \xef\x82\xb7 A/B Testing: Plan and execute A/B tests to refine ad copies, visuals, landing pages, and other elements to maximize engagement and conversions. \xef\x82\xb7 Budget Management: Efficiently manage marketing budgets to ensure optimal allocation across various campaigns and platforms. \xef\x82\xb7 Collaboration: Collaborate with internal teams such as design, content, and analytics to align strategies, leverage resources, and ensure consistent brand messaging. \xef\x82\xb7 Market Research: Stay updated on industry trends, competitor activities, and emerging technologies to identify new opportunities and keep campaigns innovative. \xef\x82\xb7 Conversion Optimization: Implement strategies to improve conversion rates at each stage of the customer journey, from initial click to final purchase. \xef\x82\xb7 ROI Analysis: Provide regular insights and reports on campaign performance, highlighting key metrics, trends, and areas for improvement. \xef\x82\xb7 Testing New Channels: Explore and test new and emerging marketing channels to diversify our outreach and maximize growth potential. \xef\x82\xb7 Qualifications \xef\x82\xb7 Master\'s degree in Marketing, Business, or a related field. \xef\x82\xb7 Proven experience of minimum 4 years in performance marketing with a track record of successful campaign management and ROI improvement. \xef\x82\xb7 Proficiency in utilizing performance marketing platforms: Google, Facebook, Instagram, LinkedIn, Twitter, TikTok, and web analytics tools (Google Analytics, etc.). \xef\x82\xb7 Strong analytical mindset with the ability to interpret complex data and translate it into actionable insights. \xef\x82\xb7 Creative thinking combined with a data-driven approach to marketing. \xef\x82\xb7 Excellent communication skills, both written and verbal. \xef\x82\xb7 Strong project management skills with the ability to handle multiple campaigns simultaneously. \xef\x82\xb7 Up-to-date with the latest trends and best practices in performance marketing. DROP YOUR CV to preethi@manbot.ae Job Type: Full-time Salary: Up to AED7,000.00 per month Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)