Job Description

Job Summary:

We are seeking a data-driven

Performance Marketing Manager

with proven experience in the

iGaming and sports betting industry

. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel user acquisition campaigns to drive traffic, conversions, and ROI.

Key Responsibilities:

Plan, manage, and execute

ROI-focused digital campaigns

across paid channels (Google Ads, Meta, TikTok, programmatic, native, affiliates, etc.) Oversee

CPA, CPL, and revenue-share campaigns

with a strong emphasis on performance KPIs. Analyze campaign performance and implement

A/B testing

to optimize creatives, targeting, and landing pages. Collaborate with

affiliate marketing

, content, CRM, and product teams to ensure user acquisition aligns with LTV and retention strategies. Manage

budgets and bidding strategies

across media platforms to maximize profitability. Develop and maintain reports and dashboards to track performance metrics (e.g., CAC, ROAS, FTDs, retention, CLTV). Ensure all campaigns are

compliant with regulatory and brand guidelines

for relevant jurisdictions (e.g., Europe, LatAm, MENA). Work closely with BI/data teams to gain insights and refine targeting strategies using player behavior and segmentation. Monitor industry trends and competitor strategies to identify new growth opportunities.

Requirements:

3+ years

of experience in performance marketing within the

iGaming/betting sector

(sportsbook and/or casino). Strong knowledge of

ad platforms

: Google Ads, Meta Business Manager, TikTok Ads, Programmatic DSPs, etc. Experience managing

large-scale budgets

and optimizing campaigns based on performance KPIs. Familiarity with

tracking platforms

(e.g., Adjust, AppsFlyer, Voluum, Everflow). Proficient in

Google Analytics, GA4

, and other reporting tools. Strong analytical mindset with excellent Excel/Google Sheets and data visualization skills. Understanding of

user acquisition funnel

and iGaming lifecycle marketing strategies. * Knowledge of

regulatory compliance

for advertising in different regions (e.g., UKGC, MGA, Curacao).