Job Description

Overview of the role
Responsible for the asset's overall performance, value enhancement, and operational excellence, this role requires a deep understanding of the retail industry and proven leadership in day-to-day operations, tenant relations, marketing coordination and seasonal activations, financial performance, and strategic partnerships, supported by a strong track record of securing partnerships and driving cross-brand collaboration to boost footfall and revenue
What you will do

• Partner with marketing teams to design, coordinate, and execute integrated marketing campaigns and promotional events that align with the asset's brand positioning and business goals.
• Oversee seasonal activations, including planning, budgeting, tenant engagement, and post-campaign performance analysis.
• Manage digital marketing and social media strategies in coordination with marketing to increase visibility and customer engagement.
• Leverage PR and media opportunities to enhance asset positioning in the market.
• Monitor marketing spend to ensure efficient use of budget and measurable returns
• Develop and implement detailed plans for new season launches, ensuring alignment with mall branding and tenant readiness.
• Coordinate cross-functional teams (operations, marketing, tenants) to deliver flawless launch events and activation
• Measure and analyze the effectiveness of seasonal campaigns in driving footfall, sales, and customer engagement
• Incorporate innovative concepts and partnerships to continuously refresh customer experiences.
• Identify, negotiate, and manage partnerships with international and regional fashion, lifestyle, and entertainment brands to enhance mall positioning and customer experience
• Develop co-branding and joint marketing initiatives with tenants and external partners.
• Negotiate mutually beneficial agreements focusing on revenue growth, brand synergy, and customer engagement
• Cultivate and maintain strong relationships with key stakeholders, influencers, and industry leaders to enhance the mall's reputation and network
• Lead the management of all operational aspects to ensure the property functions efficiently, meets high standards of service, and complies with all safety and regulatory requirements
• Serve as the primary contact for tenants, proactively addressing operational and leasing issues to foster positive relationships.

Skills Required