Responsibilities include but are not limited to:

• Developing and executing mobile app acquisition campaigns across a variety of social marketing channels
• Continuously testing and experimenting on acquisition campaigns to drive cost-effective user growth
• Analyzing user acquisition and engagement data to inform acquisition strategy and decision making
• Working with and coordinating with external agencies to drive direction and ensure execution excellence
• Working cross functionally with product, engineering and brand/creative teams to effectively drive paid social marketing strategy and outcomes
• Conducting market and competitor research to identify new acquisition opportunities
• Staying up to date with industry trends, especially in travel and best practices in mobile app acquisition

Must-haves:

• 3+ years of experience on managing mobile app acquisition campaigns at scale in performance driven competitive verticals such as gaming, tech, travel etc.
• Hands on expertise on the Facebook ads stack (including Instagram) and TikTok ads stack. Well versed with performance levers - audience, targeting, messaging, measurement, creative, budgeting, and bidding
• Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc.)
• Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape and local markets.
• Fluency in English, with impeccable verbal and written communication skills
• Superior internal & external communication & cross-functional stakeholder management skills
• Good time management with an eye for perfection & a strong operational background

Good to have:

• Ad platform and Analytical platform certifications
• Working knowledge on other social media platforms like Twitter, LinkedIn etc.
• Prior experience in the tech, travel or telecommunications industry
• Knowledge of eSIM and GSMA-related technologies and services