Paid Media Specialist
Dubai, United Arab Emirates
Job Description
About Us \xe2\x80\x93 dmg events dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of \xc2\xa32bn, that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment. Job Summary: We are currently seeking a full-time experienced Paid Media Specialist to support our Brands in the setup, management, execution, optimization, and reporting of digital promotional campaigns. The Paid Media Specialist will be responsible for managing paid digital platforms and tools across the business, setting up and administering paid PPC campaigns, implementing end-to-end campaign tracking, maintaining quality control, monitoring, and presenting reports/analytics based on business requirements. Experience required:
- 3+ years of experience managing paid search, online display and/or social ad campaigns
- Hands-on experience in working with web analytics tools, paid ad management tools, programmatic ad and other digital platforms (Google Analytics, GTM, Google Ads, Google Ad Manager, social media platforms, YouTube etc.)
- Intermediate experience with Google data studio, Google Optimize and other Google marketing platform products.
- Excellent understanding of digital marketing concepts and best practices
- Proven ability to manage and deliver multiple initiatives under tight deadlines, in a fast-paced environment
- Agency experience is a legitimate plus
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail
- Comfort with delivering strong, clear communication to internal stakeholders and external agencies
- Outstanding time management and organization skills
- The ability to work solo and with a team as needed
- Experience working with cross-functional teams and external agencies
- Highly proficient computer skills
- Develop multi-channel, fully integrated paid digital campaigns, and strategies, including search, display, social, video, and mobile across multiple platforms including, but not limited to Google, Facebook, Instagram, Twitter, LinkedIn
- Advanced web skills, proficiency with Excel, search engine interfaces, and ad platforms
- Responsible for key project management tasks, such as media grid updates, audience planning, tag building/execution and timeline tracking
- Maintain ongoing, proactive, and consistent communications with internal stakeholders on account progress, performance, and problem resolution
- Responsible for managing external digital agencies and engage in conception and optimization of online paid campaigns
- Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of paid media accounts
- Actively test and analyse paid search ad copy to achieve maximum ROI
- Execute and analyse monthly paid media business metrics, budgets, and reports
- Research and evaluate paid marketing efforts and identify new campaign opportunities
- Track paid media best practices, bid management systems, keyword developments, and industry trends
- High quality work output with excellent attention to detail
- Confident articulate communicator at all levels
- Analytical with growth mindset, solution orientated
- Proactive, always looking for ways to improve
- Able to work under pressure
- Able to prioritise and organize
- Collaborative and Team player
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Job Detail
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Job IdJD1555253
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned