Responsibilities include but are not limited to:

• Developing and executing mobile app acquisition campaigns across a variety of search marketing channels
• Continuously testing and experimenting on acquisition campaigns to drive cost-effective user growth
• Analysing user acquisition and engagement data to inform acquisition strategy and decision making
• Working with and coordinating with external agencies to drive direction and ensure execution excellence
• Working cross functionally with product, engineering and brand teams to effectively drive paid search marketing strategy and outcomes
• Conducting market and competitor research to identify new acquisition opportunities
• Staying up to date with industry trends, especially in travel and best practices in mobile app acquisition

Must-haves:

• 3+ years of experience on managing mobile app acquisition campaigns at scale in performance driven competitive verticals such as gaming, tech, travel etc.
• Hands on expertise on the Google Ads Stack (Search, Display, Video, Discovery, Performance Max etc.)
• Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc.)
• Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape and local markets.
• Fluency in English, with impeccable verbal and written communication skills
• Superior internal & external communication & cross-functional stakeholder management skills
• Good time management with an eye for perfection & a strong operational background

Good to have:

• Prior experience in the tech, travel or telecommunications industry
• Ad platform and Analytical platform certifications
• Working knowledge on other search platforms like Bing, Naver etc is a plus
• Knowledge of eSIM and GSMA-related technologies and services