Job Description

About the Role

We are seeking a results-driven Senior Paid Media Executive to join our fast-paced and innovative team in Dubai. You will be responsible for strategizing, managing, and optimizing paid media campaigns across a diverse portfolio of B2B alternative product brands. With a strong focus on lead generation from the USA, you will play a crucial role in supporting sales and business growth worldwide.This is a high-impact role where you'll be the key driver of performance marketing initiatives, managing multi-channel campaigns including Meta (Facebook/Instagram), Google Search & Display, TikTok Ads, GDN, and other emerging platforms. The ideal candidate is a data-savvy digital expert who can independently execute campaigns while collaborating closely with marketing, sales, and operations teams.

Key Responsibilities

Own the Paid Media Strategy across all brands and channels to drive qualified leads for the sales team. Plan, build, and execute multi-channel digital campaigns (Meta, Google Search/Display, TikTok, GDN, etc.) aligned with brand and business goals. Manage full campaign lifecycle - from ideation and audience targeting to creative briefing, setup, tracking, and reporting. Continuously optimize campaigns for cost efficiency and lead quality using data-driven insights and A/B testing. Monitor and report on KPIs such as Cost per Lead (CPL), conversion rates, and ROI. Having ownership of the data analytics and dashboarding for your own reporting. Collaborate with content, design, sales, and operations teams to align messaging, landing pages, and conversion strategies. Ensure consistent brand voice and compliance across all channels and campaigns. Stay ahead of platform updates and emerging trends to innovate and adapt quickly. Work with external vendors or agencies (if needed) to scale efforts.

Requirements

Minimum 4-6 years of hands-on paid media experience, ideally in a B2B or performance-led environment. Proven track record of lead generation success through paid media channels. Expertise in managing budgets across Meta Ads Manager, Google Ads (Search & Display), TikTok Ads, GDN, and other platforms. Strong understanding of marketing funnels, landing page conversion, and lead qualification. Skilled in data analysis and campaign reporting (Google Analytics, Looker Studio, Odoo etc.). Experience managing multiple brands or verticals simultaneously is a strong plus. Excellent communication, project management, and cross-functional collaboration skills. Self-starter with strong attention to detail and a bias for action.

What We Offer

Competitive salary and performance-based bonuses. Opportunity to shape the paid media function across multiple exciting brands. Dynamic and fast-paced work environment in the heart of Dubai. Cross-functional exposure and opportunity for career growth.
Ready to drive measurable impact across a portfolio of innovative B2B brands? Apply now to join our team!

Job Type: Full-time