Puffy is one of America's fastest-growing e-commerce retailers. Our award-winning mattresses are developed with unrivaled attention to detail and are loved by millions of sleepers in America and Canada. Since entering the bed-in-a-box market in 2016, we have experienced consistent and considerable year-on-year growth. Driven by a mission to make optimal sleep health a priority for all, we've made headlines on Entrepreneur.com and TechCompanyNews, to name a few. Puffy's product range now extends to the entire bedroom, including pillows, bedding, and bedroom accessories.

The Role

Puffy is seeking a Paid Advertising Manager to join our growing digital marketing team in Dubai. Reporting to the Head of PPC. You will help expand the Puffy brand through advertising, digital marketing, and executing paid ad strategies. .

What you'll be doing

• New campaign strategy & launch in several platforms, mainly Google (including Search, Display, Discovery, Youtube, Shopping, Performance Max) & Facebook
• Analyze & Optimize the campaigns on a Daily/Weekly/Monthly basis to improve the performance.
• Reporting (Weekly/monthly) that includes detailed analysis and recommendations to improve the performance.
• Keyword research and ad copy writing
• Creation and optimization of creatives and messaging through structured A/B Testing
• Perform digital advertising audits and keep up to date with digital marketing trends.
• Actively collaborate with other teams to align digital advertising campaigns with other ongoing initiatives.
• Ensure implementation of best practice guidelines and follow company processes

Ideally you will have

• Minimum of 3 years experience in digital performance marketing with a focus on strategy and execution
• Must have in-platform execution experience setting up & running campaigns in Google (Search, Display, Discovery, YouTube), Facebook, Twitter, and/or Snapchat Ads Manager
• Practical experience in Facebook Retargeting/Remarketing, Facebook CPAS, Native Display, and Rich Media/Video Advertising would be an advantage
• Google Ads Certification is required, & Facebook blueprint certification is an advantage
• Google Analytics experience is a plus as well as experience working within a Digital Agency
• Ability to communicate clearly and professionally with stakeholders
• A driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
• Experience using any third-party tracking/optimization tool is a plus

Puffy Perks & Benefits

• Highly attractive package and performance based bonus scheme
• Premium Health Insurance with Dental and Vision Coverage
• People. Work with talented, committed, and supportive teammates
• Great opportunities to grow. Every employee is a stakeholder in our success
• Complete VISA support if relocating
• Location. Work in the business hub of the Middle East, one of the world's greatest cities