Paid Social Manager
Dubai, United Arab Emirates
Job Description
JOB PURPOSE
The Paid Social Manager will lead the Paid Social team within the Performance Marketing & Online team, reporting to the Digital Marketing Senior Manager, to positively impact the organisations eCommerce business and customer experience.
This role has responsibility and accountability for the management of all Paid Social within eCommerce across Facebook, Snapchat and TikTok, the campaigning and trading of these activities, the development of strategy, the management of media partner and external relationships, and the development of the team.
Through the management of paid media through Paid Social channels this role has responsibility for the management and efficient use of marketing budget, working closely with the Senior Performance Managers and other budget owners in the Performance & Online Marketing team to deliver the eCommerce P&L.
This role:
KEY RESPONSIBILITES
Campaigning
Growth
Data & Reporting
Key Skills
Preferred Skills
Tiger is B Corp Certified. We are part of a global movement of businesses committed to improving social and environmental conditions around the world.
The Paid Social Manager will lead the Paid Social team within the Performance Marketing & Online team, reporting to the Digital Marketing Senior Manager, to positively impact the organisations eCommerce business and customer experience.
This role has responsibility and accountability for the management of all Paid Social within eCommerce across Facebook, Snapchat and TikTok, the campaigning and trading of these activities, the development of strategy, the management of media partner and external relationships, and the development of the team.
Through the management of paid media through Paid Social channels this role has responsibility for the management and efficient use of marketing budget, working closely with the Senior Performance Managers and other budget owners in the Performance & Online Marketing team to deliver the eCommerce P&L.
This role:
- Leads the Paid Social team, working within the Digital Marketing team reporting to the Digital Marketing Senior Manager.
- Is solely responsible and accountable for the management, development and performance of the Paid Social channel and team within eCommerce.
- Works seamlessly with Senior Performance Managers, other Digital Marketing channel managers and brand teams to deliver the business plans for eCommerce brands.
- Is responsible for the management of marketing budgets (franchise costs) to deliver channel and overall brand and business ROI targets.
KEY RESPONSIBILITES
Campaigning
- Plan and execute marketing campaigns across eCommerce Paid Social channels as per each brand campaign plan and working with Senior Performance Managers and brand partners, to best reach, engage and convert customers and deliver the P&L.
- Continuously review and optimise all aspects of campaign performance to improve channel KPIs including but not limited to CPC, CPS, CPO and ROI.
- Work with the design team, content, brand team, other internal stakeholders, and external partners, to create engaging advertising copy and content to improve the customer experience and media performance via CTR and other marketing metrics.
- Lead on quality control across all Paid Social activity including but not limited to the pre-launch review of campaigns and content.
- Carry out regular post campaign reviews with internal and external partners to understand the key drivers of performance and to identify areas for improvement.
Growth
- Support the continuous growth of the organisations eCommerce through the acquisition of new customers and the delivery of revenue.
- Tirelessly develop and evolve our Paid Social strategy and capabilities, including the testing of new digital marketing products, new creative opportunities and the review of media partners, to improve commercial performance, customer experience, and the profile of the team and channel.
- Work with our MarComm counterparts in the brand planning and strategy team to execute fully aligned ‘full funnel’ marketing campaigns and drive incremental, mutual benefit from our collaboration across Brand and eCommerce teams.
- Explore new ideas and innovations across the Performance & Online Marketing team, to create new customer experiences and growth opportunities.
Data & Reporting
- Develop new marketing channel reporting to improve performance visibility and tactical opportunities inside the Performance & Online Marketing team and marketing transparency outside the team.
- Work with external partners, and internal MarTech team and central data team to improve the integrity, accuracy, and granularity of marketing channel data.
- Work the external partners and internal central data team to find new ways to track and attribute marketing performance in a post-cookie and privacy led world.
Key Skills
- At least 4 years of working in Paid Social with a focus on Facebook and within an eCommerce business to drive awareness, lead generation, conversion, and customer acquisition.
- Strong understanding and experience applying data and complex digital marketing tactics to target and retarget customer audiences across the marketing funnel to deliver performance objectives.
- Strong technical understanding and experience of all marketing platforms and tools related to search marketing including but not limited to Facebook, Snapchat and TikTok.
- Strong understanding and experience of mobile and app marketing, to achieve install, engagement and conversion goals.
- Experience working within a hypergrowth environment in fast paced and digitally mature business.
- Expertise with enterprise web analytical and data tools (e.g. Google Analytics, Adjust, Firebase, Magento etc.)
- Analytical and numbers driven, able to make fact-based recommendations from complex data and turn insight into action.
- Strong understanding of all digital KPIs controlling eCommerce performance.
- Strong commercial acumen and awareness of how to affect profit from any given activity.
- Ability to react to change and make smart, fast decisions.
- Ability to build relationships and to influence across teams and career levels.
- Exemplary communication skills, both written and spoken.
- Outstanding presentation skills and the ability to show complex issues in an engaging way.
- Confident self-starter and organised project manager with the ability to prioritize, multi-task and stay calm under pressure.
- Strong, motivational leader and team player.
- Customer first focus.
Preferred Skills
- Relevant degree or professional qualification.
- Fashion, home furnishing and beauty experience.
- Experience of MENA markets.
Tiger is B Corp Certified. We are part of a global movement of businesses committed to improving social and environmental conditions around the world.
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Job Detail
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Job IdJD1432130
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned