Job Description

Media Planning and Strategy Manager - ADNOC Distribution - Abu Dhabi, UAE
Position Overview
The Media Planning and Strategy Manager role at ADNOC Distribution Abu Dhabi is a senior marketing leadership position focused on driving high-impact paid media and digital marketing strategies. This role plays a critical part in maximizing return on marketing investment, strengthening brand visibility, and enabling data-driven growth across ADNOC Distribution's retail and mobility platforms.
Job Details
Country: UAE
City: Abu Dhabi
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 25000-30000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Media Planning and Strategy Manager is responsible for leading paid media strategy, annual media planning, and performance-driven digital campaigns for ADNOC Distribution in Abu Dhabi. The role focuses on long-term media incrementality, strategic partnerships with global digital platforms, and advanced analytics to deliver sustainable ROI and marketing effectiveness.
What You'll Do

• Develop and lead paid media and digital marketing strategies to maximize efficiency and ROI
• Own annual and long-term media planning to drive incremental and sustainable growth
• Identify the optimal channel mix across offline and digital platforms using advanced planning tools
• Define KPIs and performance benchmarks to measure campaign success
• Monitor market trends, competitor activity, and emerging media technologies
• Plan and execute paid campaigns across search, social, influencer, affiliate, and programmatic channels
• Apply platform-native buying techniques and real-time optimization to improve performance
• Ensure campaigns align with brand guidelines, legal requirements, and industry standards
• Conduct post-campaign analysis and translate insights into future strategies
• Build and manage strategic partnerships with platforms such as Meta, Google, TikTok, Snap, and LinkedIn
• Negotiate agency and media contracts to maximize value and service quality
• Introduce innovative tools, technologies, and analytics capabilities
• Develop media performance reporting for senior leadership with actionable insights
• Foster a data-driven culture focused on accountability and continuous improvement

Ideal Profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 8 years of experience in media planning, strategy, and digital marketing
• At least 3 to 5 years in a managerial or leadership role
• Proven experience managing large paid media budgets and delivering measurable ROI
• Strong expertise in digital platforms, programmatic buying, and advanced analytics
• Experience managing agencies and negotiating high-value media contracts
• Demonstrated leadership skills with the ability to drive innovation and team performance

Why Join Us

• Lead media strategy for one of the UAE's most recognized energy and retail brands
• Competitive tax-free salary with a comprehensive benefits package
• Opportunity to shape large-scale, data-driven marketing investments
• Exposure to innovation in digital media, analytics, and mobility marketing
• Long-term career growth within the ADNOC Group

About the Company
ADNOC Distribution is a key part of ADNOC Group and a leading fuel and convenience retailer in the UAE and international markets. The company delivers transportation fuels, non-fuel retail services, and sustainable mobility solutions through a customer-centric and digitally enabled approach, supporting long-term economic growth and innovation across the energy and retail sectors.
Job Title Media Planning and Strategy Manager - ADNOC Distribution - Abu Dhabi, UAE
Media Planning and Strategy Manager - ADNOC Distribution - Abu Dhabi, UAE
Position Overview
The Media Planning and Strategy Manager role at ADNOC Distribution Abu Dhabi is a senior marketing leadership position focused on driving high-impact paid media and digital marketing strategies. This role plays a critical part in maximizing return on marketing investment, strengthening brand visibility, and enabling data-driven growth across ADNOC Distribution's retail and mobility platforms.
Job Details
Country: UAE
City: Abu Dhabi
Industry: Marketing and Advertising
Function: Marketing Management
Salary: 25000-30000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Role Summary
The Media Planning and Strategy Manager is responsible for leading paid media strategy, annual media planning, and performance-driven digital campaigns for ADNOC Distribution in Abu Dhabi. The role focuses on long-term media incrementality, strategic partnerships with global digital platforms, and advanced analytics to deliver sustainable ROI and marketing effectiveness.
What You'll Do

• Develop and lead paid media and digital marketing strategies to maximize efficiency and ROI
• Own annual and long-term media planning to drive incremental and sustainable growth
• Identify the optimal channel mix across offline and digital platforms using advanced planning tools
• Define KPIs and performance benchmarks to measure campaign success
• Monitor market trends, competitor activity, and emerging media technologies
• Plan and execute paid campaigns across search, social, influencer, affiliate, and programmatic channels
• Apply platform-native buying techniques and real-time optimization to improve performance
• Ensure campaigns align with brand guidelines, legal requirements, and industry standards
• Conduct post-campaign analysis and translate insights into future strategies
• Build and manage strategic partnerships with platforms such as Meta, Google, TikTok, Snap, and LinkedIn
• Negotiate agency and media contracts to maximize value and service quality
• Introduce innovative tools, technologies, and analytics capabilities
• Develop media performance reporting for senior leadership with actionable insights
• Foster a data-driven culture focused on accountability and continuous improvement

Ideal Profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 8 years of experience in media planning, strategy, and digital marketing
• At least 3 to 5 years in a managerial or leadership role
• Proven experience managing large paid media budgets and delivering measurable ROI
• Strong expertise in digital platforms, programmatic buying, and advanced analytics
• Experience managing agencies and negotiating high-value media contracts
• Demonstrated leadership skills with the ability to drive innovation and team performance

Why Join Us

• Lead media strategy for one of the UAE's most recognized energy and retail brands
• Competitive tax-free salary with a comprehensive benefits package
• Opportunity to shape large-scale, data-driven marketing investments
• Exposure to innovation in digital media, analytics, and mobility marketing
• Long-term career growth within the ADNOC Group

About the Company
ADNOC Distribution is a key part of ADNOC Group and a leading fuel and convenience retailer in the UAE and international markets. The company delivers transportation fuels, non-fuel retail services, and sustainable mobility solutions through a customer-centric and digitally enabled approach, supporting long-term economic growth and innovation across the energy and retail sectors.
Post Details
Job Start Date
Salary from 25000.00
Salary to 30000.00
Number of Vacancies 1
Location -
Location City Abu Dhabi
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required