Job Description

Job Summary

We are seeking a skilled and results-driven Media Buyer to join our dynamic marketing team. The ideal candidate will have a strong background in performance marketing and media planning, with a proven ability to negotiate and purchase advertising space across various platforms. This role involves strategic decision-making to optimize advertising campaigns and maximize ROI through effective media buying strategies.

Responsibilities

Develop and execute media buying strategies across digital and traditional platforms, including Google Ads, Facebook Advertising, and print advertising. Conduct market research to identify target audiences and assess the effectiveness of various media channels. Analyze campaign performance using tools such as Nielsen and other analytics platforms to inform future media purchases. Collaborate with the marketing team to align media buying strategies with overall marketing objectives. Negotiate rates and contracts with media vendors to secure optimal placement for advertisements. Monitor budgets for advertising campaigns, ensuring efficient allocation of resources while maximizing impact. Stay updated on industry trends, emerging technologies, and best practices in digital marketing, social media marketing, and advertising sales.

Requirements

Proven experience in media buying, including familiarity with performance marketing strategies. Strong knowledge of digital marketing channels, including Google Ads and Facebook Advertising. Excellent negotiation skills with a track record of successful purchasing outcomes. Proficiency in analytics tools for measuring campaign performance and market research insights. Experience in budgeting for advertising campaigns and managing financial resources effectively. Strong understanding of both digital and print advertising landscapes. Ability to work collaboratively within a team environment while also demonstrating independent initiative. If you are passionate about driving successful media campaigns through strategic purchasing decisions, we encourage you to apply for this exciting opportunity as a Media Buyer!
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