highly driven and results-focused Media Buyer / Performance Marketer
to lead our
digital advertising and lead generation campaigns
.
This is a strategic role for a
performance marketing expert
with proven experience in
real estate advertising
, audience targeting, and
ROI optimization
across major platforms such as
Meta (Facebook/Instagram), Google, TikTok, and Snapchat
.
Key Responsibilities:
Plan, manage, and optimize
paid digital campaigns
across
Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads
.
Create and execute
lead generation strategies
tailored for
real estate sales and marketing goals
.
Collaborate with the
creative and content teams
to produce
high-converting ad creatives and landing pages
.
Conduct
A/B testing
to improve performance across audience segments, messaging, and visuals.
Track, analyze, and report on
campaign performance metrics
, providing actionable insights and recommendations.
Manage
budgets, bidding strategies, and audience targeting
to maximize
ROI and lead quality
.
Stay updated with
digital marketing trends, platform algorithm changes, and industry best practices
.
Align digital marketing campaigns with the company's overall
sales and growth objectives
.
Qualifications & Skills:
2-4 years of
hands-on experience in digital media buying
and
performance marketing
.
Proven track record in
real estate lead generation
and
paid campaign management
.
Strong command of
Meta Ads Manager
,
Google Ads
,
TikTok Ads
, and
Snapchat Ads
.
Experience with
analytics and tracking tools
(Google Analytics 4, Google Tag Manager, AppsFlyer).
Basic knowledge of
creative design tools
(Canva, Adobe Illustrator, Photoshop) is an advantage.
Excellent
analytical, organizational, and time management skills
.
Bachelor's degree in
Marketing, Business, or a related field
.
Fluency in Arabic
is required.
Job Type: Full-time
Application Question(s):
Have you managed lead generation campaigns for the real estate sector before?
Which analytics/tracking tools have you used in your past roles?
Which advertising platforms are you experienced with?
Language:
* Arabic (Required)
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