Job Description

Job description:

Job Summary:

The Marketing and Student Outreach Officer is responsible for promoting the institution, attracting prospective students, and engaging with schools, communities, and other stakeholders. The role involves developing marketing strategies, organizing outreach events, and enhancing the institution's visibility to drive student enrollment.

Key Responsibilities: Marketing & Promotion:

Develop and execute marketing campaigns to promote the institution's programs and services. Create engaging content for digital and print platforms, including social media, brochures, and newsletters. Manage and enhance the institution's online presence through social media, email marketing, and website updates. Collaborate with graphic designers, videographers, and other content creators to produce promotional materials.

Student Outreach & Engagement:

Build and maintain relationships with schools, universities, and community organizations to attract prospective students. Plan and conduct student outreach events, such as open days, school visits, career fairs, and webinars. Provide guidance to prospective students and parents regarding admissions, programs, and scholarship opportunities. Organize interactive sessions, workshops, and campus tours to enhance student engagement.

Admissions Support & Data Management:

Work closely with the admissions team to support student recruitment initiatives. Track and analyze outreach and marketing efforts, ensuring continuous improvement in engagement and enrollment numbers. Maintain a database of prospective students and follow up with leads.

Collaboration & Reporting:

Liaise with internal departments to align marketing and outreach efforts with institutional goals. Provide regular reports on campaign performance, outreach activities, and enrollment trends. Identify new opportunities to expand the institution's reach and enhance brand awareness.

Qualifications & Skills:

Bachelor's degree in marketing, Communications, Public Relations, or a related field. Minimum 2 years of experience in marketing, student outreach, or admissions (preferably in the education sector). Strong communication and interpersonal skills with the ability to engage diverse audiences. Proficiency in digital marketing, social media management, and event planning. Ability to analyze data and measure the effectiveness of outreach initiatives. Highly organized, creative, and able to work both independently and collaboratively. Experience in CRM tools and email marketing platforms is an advantage.
Job Type: Full-time