Job Description

Job Title:

Marketing Manager - Retail (Fashion) Arabic Speaker

Department:

Marketing

Reports To:

General Manager

Location:

Dubai

Job Purpose:

To develop and execute the brand's marketing strategy across all retail and digital channels, driving sales growth, brand awareness, and customer engagement. The Marketing Manager plays a key role in positioning the brand within the fashion market, managing campaigns, and ensuring all marketing activities align with the company's vision and business objectives.

Key Responsibilities:1. Marketing Strategy & Planning

Develop and implement annual marketing plans aligned with business goals and seasonal collections. Define marketing budgets and ensure effective allocation of resources for maximum ROI. Conduct market research to identify trends, competitor activities, and customer preferences. Propose and execute campaigns that enhance brand visibility and customer loyalty.

2. Brand Management

Maintain consistent brand identity across all communication materials and platforms. Collaborate with the Visual Merchandising and Product teams to ensure cohesive brand storytelling in stores and online. Manage photoshoots, creative direction, and content production for campaigns and look books.

3. Digital Marketing & E-Commerce Support

Oversee digital marketing efforts, including social media, SEO, Google Ads, Meta Ads, and email marketing. Coordinate with the E-commerce team to optimize traffic, conversion rates, and online promotions. Analyze digital performance metrics and develop strategies for growth.

4. Campaign Management

Plan and execute seasonal launches, sales events, and brand collaborations. Liaise with external agencies, media partners, and influencers to maximize campaign reach. Ensure timely rollout of promotional materials and in-store activations.

5. Customer Engagement & CRM

Develop and manage customer loyalty programs and CRM strategies to increase retention. Analyze customer data to segment audiences and personalize marketing communication. Gather feedback from stores to understand customer needs and adjust strategies accordingly.

6. Reporting & Analysis

Track and analyze performance of marketing campaigns against KPIs. Provide regular reports on marketing ROI, footfall, sales uplift, and digital engagement. Recommend adjustments based on performance insights and market dynamics.

Requirements:

Bachelor's degree in Marketing, Business Administration, or related field. Minimum

5-7 years of experience in retail marketing

, preferably in

fashion, footwear, or lifestyle brands

. Strong understanding of both

offline (retail)

and

digital marketing channels

. Experience managing marketing budgets and external agencies. Creative thinker with excellent communication and leadership skills. Proficiency in marketing analytics tools (Google Analytics, Meta Business Suite, etc.). Strong sense of fashion, aesthetics, and trend awareness.

Key Competencies:

Strategic Thinking & Planning Brand & Campaign Management Leadership & Team Coordination Analytical & Decision-Making Skills Creativity & Innovation Communication & Presentation Skills
Job Type: Full-time

Pay: AED10,000.00 - AED12,000.00 per month