Our Client is an Exception pastry & bakery was founded in 2014. Exception started with one branch, and today we operate 20 branches all over UAE.
:
The ideal candidate will be responsible for providing leadership and direction to the Marketing team within the company. By understanding the industry and economic trends, you will be able to accurately forecast for the teams, and lead the teams\' strategies for success.
Develop Marketing strategies to achieve business and sales goals
Establish and refine our brand strategy, identity and communications strategy
Establish and experiment with nontraditional growth strategies and tactics that can achieve growth with the biggest ROI
Ensure consistency of brand tone, identity and building personalized connection with users through technology
Launch and execute digital campaigns including content creation, ideation and supervising performance marketing teams
Constantly evolving our social media strategy and managing a team of social media specialists to deliver engagement and traffic goals
Talk to our users to deeply understand their wants and needs and act as an advocate for the users in the company
Grow our community of engaged food loving users through online and offline activations
Establish partnerships with restaurants and relevant brands to push diverse offerings to our users
Use analytics tools to to drive key decisions and enhance the targeting of our messages. Examples of tools we use: Google Analytics
Establish and track key metrics for user growth, conversion and retention
Plan, monitor and appraise the performance of the marketing team, by implementing the company performance management system to ensure all team members are effective & meet their targets.
Job Requirements:
Qualifications:
Bachelor\'s degree in Business or any related field
MBA Holder in Marketing is a MUST
10+ years of Progressive management/leadership experience
Experience in FMCG and retail food industry is a MUST with a scope of Bakery & Pastry is Preferable