Job Description

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient\xe2\x80\x99s lives and improves practitioner\xe2\x80\x99s livelihoods.

• We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
• We are the leader in science-based technology which elevates the standard of care for consumers.
• We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
• We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
• We put our people first and believe personal development drives business development.
• We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient\xe2\x80\x99s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people\xe2\x80\x99s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry\xe2\x80\x99s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women\xe2\x80\x99s health.

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.
Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com.

This role is a member of the local market leadership team and will be expected to interface with sales, service and clinical to ensure strong focus in country execution. This role will also support projects across the region with cross functional colleagues.

Strategic Role Responsibilities

• Partner the MD of the region to tailor marketing for adhanced commercial growth
• Understanding current and future market and competitive trends
• Develop localised marketing strategies and plans (consumer & HCP) in collaboration with matrix functions such as sales, clinical and service.
• Ensure best in class balance between the need to drive consumer demand with HCP lead generation, flexing both key strategies and tactics to effect the maximum return on investment deployed.
• Lead congress, workshop and customer event strategy, preparation and execution
• Drive local marketing execution in collaboration with matrix functions such as sales, clinical and service to maximise the brand experience a customer has with Cynosure.
• Budget responsibility within agreed spending limits.

Operational Role Responsibilities

• Set up and execution of in country brand experience, tactical plans, new product introductions and communications strategy aligned to country sales objectives
• Identify and deploy calendarized marketing plan to support the local country sales goal
• Promotional tool creation: provide commercial organization with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan
• Support the day-to- day responsibilities of marketing execution
• Ensure good data integrity in all key systems through diligent maintenance
• Customer support with marketing materials provision (e.g.: brochures, posters, digital assets)
• Set up key market analysis & reports to support the commercial team
• Lead marketing qualification of leads before pass-through to sales, coordinate lead metric and reporting in country as applicable
• Manage creative execution of materials

People & Leadership Responsibilities

• Be a positive change agent to make Cynosure Marketing a best in class B2B2C organization
• Manage stakeholder interactions with local sales and clinical teams, as well as a wide range of other functions, including customer and field service.
• Ensure effective and efficient flow of information between the regional, crosss functional colleagues.

Functional Expertise

• Experience developing marketing plans to enhance business growth
• Strong experience managing and executing on field events & congresses, physical and virtual
• Strong experience in using and deploying marketing technology for customer acquisition, such as salesforce, marketo, pardot
• Experience managing digital and PR marketing campaigns
• Experience supporting a sales force through understanding voice of the customer, voice the field and bringing this insight back to drive marketing effectiveness

SOFT SKILLS

• High level of drive to learn through feedback- action- loops
• Ability to lead projects independently across countries/cultures
• Strong analytic abilities, calculating and managing KPIS such as ROI
• Keeps bigger picture and end goal in mind when making tactical adjustments
• Experience in managing stakeholders across functions and levels, internal and external
• Communicates and networks effectively
• Negotiating terms and contracts
• Fluent in English & Arabic.

Qualifications (Select the minimum qualifications required for this position to successfully achieve business requirements)

Education

• Bachelor\xe2\x80\x99s degree required

Education and experience combination:

• Bachelor\xe2\x80\x99s degree is equivalent to three (3) years of experience
• Master\xe2\x80\x99s degree is equivalent to four (4) years of experience

Specific Area of Study:

• Additional specialist marketing degree or MBA preferred

Experience

• 8 to 10 years relevant experience

Specific Related Experience:

• Experience in variety of marketing aeras:
• in-house
• agency
• strong digital experience and drive
• B2B as well as B2C experience

Physical Demands
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Sit; use hands to finger, handle or feel objects, tools, or controls.
• Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• Lifting/pushing/pulling and carrying products weighing up to 45 pounds
• Potential Exposure to moving mechanical parts, vibration and/or moderate noise levels.
• Potential Exposure to hazardous chemicals or other materials.
• Safety Shoes compliant with site specific policies/procedures must be worn in designated areas
• Potential Exposure to blood.
• Other (please specify)

Cynosure is an equal opportunity employer aiming for inclusion and diversity in every recruitment process.