Job Description

About the Role

We are seeking a

highly motivated Marketing Manager

to lead the planning and execution of integrated marketing campaigns for major exhibitions and events. The ideal candidate will have solid experience in

event and exhibition marketing

, excellent communication skills in both

English and Arabic

, and the ability to manage multiple projects, partners, and deadlines in a fast-paced environment.

Key Responsibilities

1. Strategic Planning & Brand Management

Develop and implement comprehensive

marketing strategies

to achieve event objectives and enhance brand positioning. Act as a

brand and industry champion

, ensuring consistent messaging, tone, and visual identity across all marketing channels. Contribute to the

overall event strategy

, aligning marketing initiatives with sales, operations, and partnership goals.

2. Supplier & Partner Management

Prepare detailed

project briefs

for creative agencies, digital marketers, web developers, printers, and other suppliers. Manage supplier relationships to ensure timely delivery and high-quality outputs. Build and maintain strong partnerships with

media, barter, and industry associations

to maximize visibility and exposure. Monitor barter agreements and ensure full delivery of advertising commitments before and after each event.

3. Exhibitor Promotion

Collaborate with the Sales Team to create

sales materials

, brochures, e-shots, and promotional tools. Produce marketing copy and manage

digital and print campaigns

to generate exhibitor awareness and leads. Support the execution of

value-added sponsorship products

and ensure fulfillment of all contracted deliverables. Conduct

pre-show surveys

to gather exhibitor insights and improve engagement strategies.

4. Visitor Promotion

Develop and execute the

visitor promotion campaign plan

, including advertising, email marketing, and partnerships. Create and manage

campaign tracking sheets

and monitor KPIs for all visitor marketing initiatives. Coordinate with the creative, web, and IT teams for email broadcasts, website updates, and online landing pages. Oversee the concept, design, production, and distribution of

VIP invitations, event collateral, and mailings

. Ensure that the

event website

is engaging, accessible, and regularly updated.

5. Onsite Marketing & Event Delivery

Oversee venue branding, signage, and feature-area visuals, ensuring correct placement and timely installation. Supervise onsite marketing materials - including

catalogues, directories, flyers, and registration materials

. Develop and manage

onsite surveys

for exhibitors, visitors, delegates, and speakers.

6. Post-Show Activities

Lead post-event deliverables, including

survey analysis, PR reporting, testimonials, and post-show reports

. Coordinate with photographers and videographers for event documentation and post-event content. Update the event website with

post-show highlights and upcoming edition details

.

7. Analytics & Insights

Conduct

market research

and competitor analysis to identify trends and new opportunities. Analyze survey data and campaign performance metrics to optimize marketing effectiveness. Provide insights and recommendations to enhance audience engagement and event growth.

8. Budget Management

Develop, monitor, and control the

marketing budget

, ensuring efficient cost management. Oversee supplier contracts and ensure accurate tracking and reporting of all marketing expenditures.

Qualifications & Requirements

Bachelor's Degree in Marketing, Communications, Business Administration, or a related field. Minimum

3 years of marketing experience

in

events and exhibitions

. Strong

English and Arabic communication

(verbal and written) skills. Proven experience in

multi-channel campaign management

(digital, print, partnerships, PR). Excellent organizational and project-management skills with strong attention to detail. Proficiency in

Microsoft Office

, and familiarity with

email marketing, CMS, and CRM tools

. Ability to work collaboratively across teams and deliver under tight deadlines.
Job Type: Full-time

Pay: AED7,000.00 - AED10,000.00 per month

Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Marketing: 3 years (Required) Events and Exhibitions: 2 years (Required)
Language:

* Arabic (Required)