Introduction

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

Currently, we are seeking a Marketing Manager based in Dubai who will play a pivotal role in securing delegate attendance through a number of marketing channels for our broad portfolio of UAE events. The successful candidate will develop and execute multiple marketing campaigns, create and maintain budgets and manage marketing partner and external client relationships that will ensure the success of our Event marketing initiatives.

Accountabilities

In the role you would be expected to:

• Develop and execute effective marketing campaigns for various events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, direct mail, etc.)
• Excellent client and external stakeholder management skills
• Create and maintain project budgets, timelines, and marketing communication
• Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, onboarding, and ongoing communications
• Monitor, track, and provide analysis to help measure the effectiveness of campaigns
• Coordinate front-end, creative production and back-end support for event marketing campaigns
• Act as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, graphic design, as well as throughout the larger Economist Group
• Understand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficiently
• Perform competitive analysis and analyze points of differentiation across events
• Update regular reports detailing delegate revenue and effectiveness of marketing activities
• Execute effective PR strategies for events, working with external PR agencies and sponsors to help generate wider coverage
• Develop and implement a social media plan appropriate to the target market, promoting through Facebook, Twitter, YouTube as well as relevant blogs, forums and online communities
• Develop content for all marketing materials and distributions, including emails, banner ads, print ads, digital ads, press releases and social media posts.
• Manage numerous projects and budgets simultaneously at different stages in their lifecycle
• Work with external clients to ensure contractual obligations are executed from a marketing standpoint

Experience, skills and professional attributes

To succeed in the role you must have:

• Proven event marketing experience, ideally in a B2B environment
• A strong understanding of the customer journey, acquisition process and digital marketing channels
• Knowledge of tools / systems, including Mail Chimp, Google Analytics, Eloqua/email deployment, Cvent (or similar registration platforms) and back-end website editing tools
• Interested in exploring new marketing methods, and optimising traditional channels, thinking creatively about new ways to reach audiences
• Excellent written English and proof-reading skills \xe2\x80\x93 mastery of a second language would also be an advantage
• Excellent campaign tracking, reporting and analytical skills at campaign and customer level

To succeed in this role you will be able to demonstrate:

• Initiative, creativity and commitment to standards of excellence
• Being driven by targets and motivated by results
• Well-developed research and analytical skills
• Highly self-motivated, intuitive, creative, energetic and resourceful
• Exceptional project management skills and the ability to manage multiple tasks and prioritize accordingly.
• Attention to detail and a high standard
• A calm demeanour to help handle tight deadlines
• Ability to work in a fast paced, team oriented environment
• Excellent communication and negotiation skills
• Out-of-the box and fresh thinking balanced against established best marketing practice and brand guidelines
• Willingness to travel
• An interest in business affairs, politics and economics

The Economist Group