Job Description

Marketing Manager
Reports To: General Manager / Owner
Supervises: Marketing Coordinator, external agencies/contractors
Job Summary:
The Marketing Manager is responsible for developing, implementing, and executing the restaurant's overall marketing and promotional strategy. This role drives brand awareness, customer acquisition, and revenue growth through targeted campaigns, public relations, digital marketing, and community engagement. The Marketing Manager analyzes market trends and customer data to maximize the restaurant's visibility and profitability.
Key Responsibilities:

• Develop and manage the annual marketing budget and calendar.
• Craft and execute comprehensive marketing plans across digital (social media, email, website, SEO/SEM), print, and event-based channels.
• Lead public relations efforts, including press releases, media relations, and influencer partnerships.
• Analyze sales data, customer feedback, and market trends to identify opportunities and measure campaign ROI.
• Manage the restaurant's brand identity and ensure consistency across all touchpoints.
• Oversee the design and production of all marketing materials and menus.
• Plan and promote special events, wine dinners, and seasonal promotions.
• Collaborate with the Restaurant Manager to align marketing initiatives with operational capabilities.
• Build and maintain relationships with local businesses, tourism boards, and community organizations.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of marketing experience, preferably in hospitality, luxury, or F&B.
• Proven expertise in digital marketing, social media management, and CRM tools.
• Excellent communication, analytical, and project management skills.
• Creative thinker with a strong understanding of brand development.

Skills Required