Lead the development, implementation, and execution of brand strategies for multiple brands.
Ensure alignment of marketing activities with brand objectives and key milestones. Prioritize and coordinate campaigns to maximize effectiveness and ROI.
Conceptualize and execute innovative marketing campaigns across multiple channels, including digital (SEO, SEM, paid social, display, email), traditional, and experiential. Manage digital advertising campaigns end-to-end -- from planning and budgeting to optimization and reporting.
Manage relationships with external agencies and vendors, including creative, media, and digital marketing partners. Manage relationships with PR agencies to ensure effective brand representation and media coverage