The Marketing Manager is responsible for achieving financial goals and growth targets for assigned business units in the MEA region. Develops and manages marketing budgets, operational plans, and key activities to drive product positioning and value creation. Leads market segmentation, pricing strategies, and competitive intelligence, ensuring alignment with business objectives. Engages with key stakeholders, KOLs, and customers to build strong relationships. Manages training, promotional tools, and agency collaborations. Oversees strategic and tactical execution, ensuring compliance with industry regulations. Drives market research, portfolio performance analysis, and business planning to optimize profitability and sales growth
At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don't hear from us, please consider your application unsuccessful on this occasion.
Marketing Manager - Job Responsibilities:
Financial Performance & Business Growth
- Achieve financial goals and growth targets for assigned business units.
- Optimize profitability and sales growth through strategic planning.
Marketing Budget & Operational Planning
-Develop and manage marketing budgets, ensuring effective allocation.
- Design and implement operational plans to drive product positioning and value creation.
Market Segmentation & Competitive Strategy
- Lead market segmentation, pricing strategies, and competitive intelligence.
- Ensure business strategies align with market trends and customer needs.
Stakeholder & Key Account Engagement
-Build and maintain strong relationships with KOLs, key customers, and decision-makers.
-Conduct regular field visits to enhance market presence
Training & Promotional Initiatives
- Manage training programs for internal teams and distributors.
- Oversee development of promotional tools and marketing collateral.
Strategic & Tactical Execution
- Lead the execution of strategic and tactical marketing initiatives.
- Ensure compliance with industry regulations and corporate guidelines.
Market Research & Portfolio Performance-Drive market research and portfolio performance analysis.
- Provide insights and recommendations for business planning and growth strategies.
Marketing Manager - Job Qualifications:
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