Job Description

Job Title:

Marketing Lead

Industry:

Joinery, Fit out and Architectural work.

Reporting to:

General Manager

Reporters:

Graphic designer / Technical IT support

Location:

DIP - a driving license and car required

Main Purpose of the Job

The Marketing Communications Lead is to maximize brand awareness within the relevant target audiences, as well as lead generation and conversion in support of business goals and priorities. Strategies tailored to the Joinery, Fit-out, Events and Contracting sectors. This includes analyzing market trends, identifying customer needs, monitoring competitors, and implementing multi-channel campaigns to enhance brand visibility and generate leads. The role involves hands-on execution across SEO/SEM, web, email, social media, and content marketing to drive engagement and business growth.

Main Responsibilities

Strategic & Operational Marketing

Develop and execute cost-effective B2B marketing strategies aligned with business goals, with a focus on leading generations in the contracting and manufacturing sectors.

Act as a marketing advisor to senior management, not just an executor, but also bring insights, challenging assumptions, and driving initiatives.

Leverage AI tools and modern platforms to streamline marketing operations, content production, and campaign management.

Content Creation & Visual Production

Independently produce high-quality visual content (photography, videography, drone footage, post-production) for ongoing and completed projects.

Write compelling Arabic and English copy for digital campaigns, brochures, social media, and video scripts.

Maintain a consistent, professional brand image across all platforms, only result oriented.

Digital Marketing & Analytics

Plan and manage digital campaigns across SEO/SEM, social media, email, and display advertising.

Monitor and optimize campaign performance using analytics tools, report actionable insights.

Manage and grow social media presence with daily content, community engagement, and visual storytelling.

Client Engagement & Representation

Lead guided factory tours for prospective clients, our most powerful conversion tool.

Represent the company in videos, public speaking engagements, and client-facing events with confidence and professionalism.

Be equally comfortable in boardrooms and on construction sites capturing content, engaging stakeholders, and telling our story.

Minimum Requirements

Bachelor's degree in Marketing or related field.

Fluent in Arabic (spoken and written).

Minimum 4-5 years of hands-on digital marketing experience in the UAE.

Strong background in SEO/SEM, Google Ads, and Google Analytics.

Solid understanding of B2B marketing and lead generation in Fit-out, Events, Contracting, and mass production sectors.

Proven experience managing social media and digital campaigns end-to-end.

AI-savvy: up to date with the latest tools for content, automation, and marketing optimization.

Proficiency in content creation, photography, videography, and editing tools.

Excellent communication, coordination, and presentation skills. Well experienced in Project tours with Clients or managing clients with tours and guide on sites and company floor.

Ability to manage marketing budgets and optimize resource utilization.

Tech-savvy with a keen eye for design, detail and storytelling.

Self-starter with high energy, flexibility, and a creative approach to problem-solving.

Comfortable working on construction sites to gather visual content.

Strong team player with leadership and multitasking abilities

Compensation:

15000AED + Visa + yearly ticket allowance + medical insurance +petrol allowance (sites)

Job Type: Full-time

Pay: AED15,000.00 per month

Application Question(s):

* Do you speak Arabic and read and write? and do you have your own car and driving license in Dubai? Have you done B2B Marketing for the Events / joinery / or mass production companies before?