Digital Marketing Lead (arabic Speaking)
United Arab Emirates, United Arab Emirates
Job Description
Digital Marketing Lead (Arabic speaking)
Industry: Joinery, Fit out and Architectural work.
Reporting to: General Manager
Reporters: Graphic designer / Technical IT support
Location: DIP - a driving license and car required
Main Purpose of the Job
The Digital Marketing Lead is responsible for developing and executing comprehensive digital marketing strategies tailored to the Joinery, Fit-out, Events and Contracting sectors. This includes analyzing market trends, identifying customer needs, monitoring competitors, and implementing multi-channel campaigns to enhance brand visibility and generate leads. The role involves hands-on execution across SEO/SEM, web, email, social media, and content marketing to drive engagement and business growth.
Main Responsibilities
Industry: Joinery, Fit out and Architectural work.
Reporting to: General Manager
Reporters: Graphic designer / Technical IT support
Location: DIP - a driving license and car required
Main Purpose of the Job
The Digital Marketing Lead is responsible for developing and executing comprehensive digital marketing strategies tailored to the Joinery, Fit-out, Events and Contracting sectors. This includes analyzing market trends, identifying customer needs, monitoring competitors, and implementing multi-channel campaigns to enhance brand visibility and generate leads. The role involves hands-on execution across SEO/SEM, web, email, social media, and content marketing to drive engagement and business growth.
Main Responsibilities
- Design and implement social media and digital marketing strategies aligned with business goals.
- Perform in-depth research on market trends, customer preferences, and competitor activities.
- Plan and execute digital campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Create, edit, and publish engaging content (text, images and videos) for daily social media activity.
- Monitor SEO performance, web traffic metrics, and campaign analytics; report insights and suggest improvements.
- Work closely with designers and copywriters to ensure informative and visually appealing content.
- Support business units by providing marketing tools such as presentations, bumpers, and visual content.
- Represent the company professionally by leading client tours through the office, factory, and production sites.
- Conduct photography, videography, and content creation for ongoing and completed projects.
- Manage design and branding for all social media platforms (e.g., profile pictures, banners, blog layouts).
- Engage with followers, respond to inquiries, and maintain active community management.
- Propose and run brand awareness activities, including promotions and social campaigns.
- Stay updated with emerging tools and trends in digital marketing, AI applications, and design software.
- Monitor competitive activity and adjust strategies to maintain brand competitiveness.
- Represent the company with professionalism, including public speaking and appearing in video content.
- Operate independently while coordinating across departments to achieve marketing goals.
- Bachelor's degree in Marketing or related field.
- Fluent in Arabic (spoken and written).
- Minimum 4-5 years of hands-on digital marketing experience in the UAE.
- Strong background in SEO/SEM, Google Ads, and Google Analytics.
- Solid understanding of B2B marketing and lead generation in Fit-out, Events, Contracting, and Construction sectors.
- Proven experience managing social media and digital campaigns end-to-end.
- Proficiency in content creation, photography, videography, and editing tools.
- Excellent communication, coordination, and presentation skills. Well experienced in Project tours with Clients or managing clients with tours and guide on sites and company floor.
- Ability to manage marketing budgets and optimize resource utilization.
- Tech-savvy with a keen eye for design, detail and storytelling.
- Self-starter with high energy, flexibility, and a creative approach to problem-solving.
- Comfortable working on construction sites to gather visual content.
- Strong team player with leadership and multitasking abilities
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Job Detail
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Job IdJD1876007
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:15000 per month
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Employment StatusPermanent
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Job LocationUnited Arab Emirates, United Arab Emirates
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EducationNot mentioned