Marketing Director
UAE, United Arab Emirates
Job Description
Key responsibilities will include: Marketing Strategy / Key Initiatives
- Ability to identify and develop Brand growth strategy, based on category/ product knowledge objectives, market characteristics, and cost implications.
- Synchronize & collaborate with Int'l Marketing teams and MENA Sales teams to roll- out strategic initiatives across region and per local fit.
- Initiate category, customer/ consumer research studies and analyze findings across various emerging trends for different channel business segments.
- Utilize strong analytical ability to evaluate end-to-end customer/ consumer experience across multiple segments and touch points.
- Conduct economic and commercial surveys to identify major opportunities.
- Initiate and formulate key activities to promote products in integration with Segment Directors, Sales teams, RTM partners and key customers.
- Coordinate and participate in promotional activities and trade shows.
- Evaluate emerging technologies. Provide leadership and perspective for adoption where needed. Design Digital Strategy and further develop our social media platform(s).
- Measure and report performance (Payback analysis) of all marketing activities, and assess against goals (ROI and KPIs).
- Manages Brand/ Product financial aspects of concept development, Support budgets, expenditures, research, etc.
- Communicate & collaborate with agencies, qualitative and quantitative research institutions.
- Apply Portfolio Management techniques to optimize range, Mix, reduce complexity and provide competitive leadership through innovative products and solutions.
- Develop Category Management methodologies to add Value and create competitive edge.
- Develop Marketing tools/ enablers for various business channels/ segments - Product Catalogues, Sales tools, POSM, etc.
- Safeguards brand trademark, copyrights and royalty where applicable.
- Review product information and trade regulatory components of all product labels and packaging artwork to ensure compliance of claims, ingredient and nutritional statements, certifications and standards.
- Lead on the product development/ change process where needed - inclusive of product specifications as well as design, color, and packaging.
The Successful Applicant
The successful candidate will possess the following prerequisites:
- Bachelor's degree in Marketing, business administration or relevant field - MBA is a plus
- FMCG Marketing experience is a MUST - 10- 15yrs.
- Strong leadership skills with focus on driving results, collaboration, driving engagement and inclusion (as part of leadership team, as marketing leader)
- Strategic capability and entrepreneurial manner. Ability to roll sleeves up!
- Strong stakeholder management and cross functional working, managing global and local stakeholders.
- Foundational data & digital skills
- Bilingual (Arabic & English) / desirable
- Strong communication skills, analytical skills and project management capabilities
- Pro- active problem solver, result- oriented, flexible with the ability to work independently and with other team members.
- Creative under pressure and able to manage change with the ability to multitask and prioritize workload in a fast- paced, yet lean environment
- Passionate, enthusiastic, flexible, willing to travel, work- hard and committed. A Team- Player with excellent communication skills and ability to work cross-functionally and cross-culturally.
What's on Offer
There is a competitive package on offer and an unrivalled opportunity to lead one of the leading business' globally with a highly dynamic, fast-paced, entrepreneurial culture and family feel environment.
Contact
Sevda Savas
Quote job ref
JN-082022-5711505
Job summary
Sector
Marketing
Subsector
FMCG & Consumer
Industry
FMCG (Fast Moving Consumer Goods)
Location
United Arab Emirates
Contract type
Permanent
Consultant name
Sevda Savas
Job reference
JN-082022-5711505
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Job Detail
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Job IdJD1416753
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationUAE, United Arab Emirates
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EducationNot mentioned