Job Description

About Accenture Song:

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Accenture Song combines creativity, technology, and data to deliver exceptional customer experiences. As a Marketing Consultant, you will lead data-driven strategies, provide actionable insights, and support clients in achieving their business objectives.

Responsibilities:

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Advanced Data Analysis & Insights:

Analyze complex marketing data to identify trends, patterns, and opportunities. Leverage tools like Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting.

Conversational Design & Emerging Tech:

Lead initiatives in Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience.

Contact Center & CX Analytics:

Drive optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft. Utilize Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement.

Market Research & Campaign Optimization:

Conduct in-depth market research to understand customer behavior and competitive landscapes. Evaluate and optimize marketing campaigns across digital and traditional channels to improve ROI and KPIs.

CX Operating Models:

Design and implement CX Operating Models for large-scale organizations, ensuring alignment with client goals.

Strategic Reporting & Stakeholder Engagement:

Develop detailed reports and dashboards to present insights to senior stakeholders. Collaborate with cross-functional teams to align marketing strategies with business objectives.

Qualifications:

Bachelor's degree in Marketing, Business, Data Analytics, or a related field. 4+ years of experience in marketing analytics, preferably in a consulting or digital agency environment. Expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms. Proven experience with

Conversational Design

,

Contact Center platforms

, and

VoC tools

. Strong understanding of CX strategies, digital marketing channels, and campaign optimization.

Key Skills:

Advanced analytical and problem-solving skills. Proficiency in data visualization and storytelling. Strong communication and stakeholder management abilities. * Ability to lead multiple projects in a fast-paced environment.