Job Description

Overview of the role
We are seeking a dynamic and commercially driven Marketing Communications Manager to lead brand growth, market share expansion and revenue delivery for our automotive portfolio. In this pivotal role, you will own the development and execution of high impact, performance led marketing strategies that generate a strong pipeline of qualified Opportunities to do Business (OTBs) across New, Pre Owned and Aftersales.
You will act as the custodian of the brand, ensuring consistent, premium, and data driven execution across digital, retail, CRM and experiential channels.
What you will do

• Drive integrated marketing strategies that deliver measurable OTB growth, improved brand consideration, and commercial impact.

• Lead the annual and quarterly marketing planning process aligned to revenue targets, product priorities and competitive positioning.

• Generate high quality traffic and leads to sustain showroom performance and support sales and after-sales objectives.

• Elevate brand perception through consistent execution across all customer touchpoints, ensuring compliance with global OEM brand standards.

• Plan and execute product launches, major campaigns, partnerships and events that create measurable market demand.

• Oversee the digital ecosystem including performance marketing, website optimization, CRM journeys and customer contact channels to maximize acquisition and retention.

• Deliver clear, data-driven performance reporting, providing actionable insights, optimization recommendations and risk identification.

• Manage the marketing budget with strong governance and ROI discipline.

Skills Required