Job Description

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Role Overview
We are seeking a strategic and creative Marketing & Communications Executive to lead day-to-day marketing operations, seasonal campaigns, and brand communications across all digital and in-store touchpoints. The ideal candidate will combine creative flair with analytical precision, ensuring that every campaign drives measurable impact in terms of awareness, bookings, and revenue.
Key Responsibilities
Campaigns & Strategy

• Plan and execute seasonal promotions, partnerships, product launches, and key media moments.
• Develop detailed campaign timelines, ensuring timely delivery of all assets.
• Align marketing initiatives with business objectives and operational priorities.

Content & CRM

• Write engaging, brand-aligned copy for EDMs, WhatsApp, SMS, social media, press, and in-store communications.
• Manage and optimize automated CRM flows (e.g., welcome, reactivation, upsell, birthday campaigns).
• Segment and analyze customer data to improve retention and conversion.

Retail & Voucher Marketing

• Drive marketing for retail and gift voucher products, including launch campaigns, packaging, and POS materials.
• Monitor sales and redemption trends; deliver insights and recommendations to increase revenue and average order value.

PR & Partnerships

• Coordinate with PR agencies, influencers, product houses, and media outlets.
• Draft press releases, manage media trials, and build lasting press relationships.

In-Spa Marketing

• Ensure all in-location marketing materials are updated, aligned with brand standards, and effectively deployed.
• Collaborate with spa managers and front-of-house teams to execute activations smoothly.

Reporting & Analytics

• Monitor and report on campaign performance, conversions, and ROI.
• Prepare monthly performance dashboards highlighting key insights and actionable outcomes.
• Track KPIs across bookings, vouchers, EDMs, and retail performance.

Key Performance Indicators (KPIs)

• Growth in campaign-attributed bookings and cost-per-acquisition efficiency.
• Voucher sales and redemption optimization.
• Retail sell-through rates and AOV uplift.
• EDM engagement metrics (open rate, CTR, unsubscribes, automation-driven revenue).
• Seamless execution of in-store activations with zero errors or delays.
• Timely submission of performance reports with clear insights.

What Success Looks Like

• Steady growth in voucher, booking, and retail revenues.
• Campaigns executed on time and on brand.
• Strong cross-functional alignment between marketing and operations teams.
• Regular, insightful performance reports driving data-backed decisions.

Requirements:
Skills & Qualifications

• 4-7 years of consumer marketing experience (spa, beauty, wellness, or hospitality preferred).
• Strong copywriting and storytelling ability aligned with premium lifestyle brands.
• Hands-on CRM and marketing automation experience (e.g., Klaviyo or similar).
• Strong analytical and reporting skills using GA4, UTM tracking, and dashboards.
• Highly organized with strong project management and multitasking abilities.
• Creative thinker with data-driven decision-making skills.

Preferred (Nice-to-Haves)

• Basic design skills (Canva, light HTML for EDM formatting).
• Experience managing influencer or PR campaigns.
• Familiarity with spa/hospitality POS or CRM systems.

Benefits:
Benefits

• Competitive salary package
• Performance-based bonus
• Complimentary spa perks
• Growth opportunities within a fast-scaling brand

Skills Required