Job Description

Responsibilities o Developing and executing an overarching marketing strategy for Middle East, Africa & CIS countries which encompasses Brand, Social, Digital Marketing, PR, and Communications with clear KPIs o Brand support - Effectively manage the design and production of marketing materials in line with brand guidelines o Event management - Organization, End-to-End Execution and Evaluation o Online Marketing: Website and Social Media Management - Content creation and coordination with the local agency, track and analyze website traffic flow and provide regular internal reports on the digital advertising performance; community management, analysis o PR - Developing a yearly media plan for Middle East & Africa, writing articles for internal and external publications; Serving as a main POC for all media queries, building relationships with key local and regional press partners o Drafting presentations for internal/ external purposes for key stakeholders o Importer support - Liaison with importers with respect to marketing strategy, PR, online communication, online & offline advertising, corporate identity, events o Work with print and merchandising vendors to establish quotes & production schedules o Budgeting: Monitor and report marketing communication expenses and process invoices o Identify competitors and evaluate their strategies and positioning and devise counterstrategies.
Qualifications o Bachelor's degree with a specialization in a marketing communications or related field o Minimum of 7 years of experience in a marketing / communication role for a regional / global operating company o Demonstrated ability to strategize, execute and project-manage Sales & After-Sales campaigns across multiple channels o Strong understanding of B2B marketing concepts including performance marketing knowledge o Knowledgeable and proactive approach towards budget management and campaign optimization o Deep understanding of digital advertising platforms, automation and integration across Search, Social, Mobile and Video advertising platforms o Strong analytical skills and data-driven thinking with solid knowledge of analytics tools and accurate reporting o Excellent verbal and written communication skills with proficiency in English is a must, further languages like German and Arabic are advantageous o Ability to prioritize multiple projects simultaneously o Excellent attention to detail with planning, organization and multi-tasking skills o A team player who can work independently under pressure