Job Description

Your mission:
The Marketing and Communication Manager is responsible for developing and executing all marketing and communication strategies in the region, including media planning, events, and public relations. This individual will play a key role in implementing marketing initiatives to drive store traffic, build brand awareness and sales. The ideal candidate will have a passion for the luxury industry, a creative mindset, and the ability to manage complex timelines and execute with precision.
Key Responsibilities
Communication: Adv, Press & PR, Events & Promotion

• Develop and roll-out an impactful local media & Public Relations strategy in line with HQ inputs and guidelines and by leveraging local agencies where possible
• Provide recommendations for local media plans in order to maximize brand awareness and exposure
• Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
• Manage all logistics and security requirements for local product loans
• Support local celebrities/influencers/tastemaker dressings
• Proactively propose inputs to HQ regarding local social media strategy
• Monitor local press clippings and dressings
• Plan, manage and execute all local events/initiatives/activations
• Develop briefs and mood boards for local events/initiatives/activations, as needed
• Prepare presentation materials to the local department stores and DM to clients, including pictures of creations and price information in line with external partners.
• Assist HQ Communication team in creating content and assets for Vhernier's internal communication channels, including newsletters, intranet, and employee.

Product Marketing & Merchandising

• Define and implement the local marketing strategic plan of the Maison in line with HQ orientations and market business specificities.
• Organize product launches of all segments with proper stock and allocation.
• Share information on yearly product launch schedule with other departments, boutiques and partners.
• Conduct competitor research and marketing analysis.
• Organize and attend training sessions for boutique staff on products and brand identity.

Client Knowledge And Engagement

• Work closely with Retail team to instill a data-driven culture aimed at understanding, segmenting and engaging clients more effectively.
• Develop client knowledge capabilities and understanding across the organization.
• In collaboration with the Retail team, develop clienteling programs for greater customer retention and acquisition.
• Elevate client experience, offering personalized and meaningful messages at scale, providing differentiated client treatment, and high level of engagements for all Maison's audiences.

Job profile:
Technical Skills:

• Bachelor graduate with at least 5 years' experience in marketing & communication, with experience in the Middle East region
• Flexibility to travel as needed
• Fluent in English, Arabic is an advantage
• Excellent computer knowledge of Microsoft Office (Microsoft Word, Excel, PowerPoint), and Adobe software
• Familiarity with CRM tools

Personal Skills:

• Ability to multi-task work independently
• High flexibility, self-awareness and agile working attitude
• High level of self-organization, sense of detail and structured working style
• Pro-active, positive attitude, creativity driving out-of-the-box solutions
• High standards of excellence and strong capability to deliver results
• Good interpersonal skills, team player able to work with stakeholders across departments
• Ideal candidate should demonstrate an interest in the luxury industry, love design and display appreciation for beauty.

Skills Required