The Marketing Assistant position will be responsible for working directly with Senior Management overseeing multi-faceted print and digital marketing activities. This includes search marketing, lead generation and prospecting efforts, social media marketing, SEO, and digital analysis. This role will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Manage social media accounts including Facebook, Instagram.
Implement and maintain SEO/SEM strategies including keyword and market research.
Track and analyze performance and success of SEO strategies through Google Analytics.
Assist with creation of advertising materials (e.g. print ads, on-line ads, brochures).
Email marketing - creation, delivery and enhancement
All materials produced are to follow brand guidelines.
Build and maintain industry expertise.
Attend trade shows and industry events as required.
Other duties as required.
QUALIFICATIONS
Strong social media knowledge using social media platforms, posting and engaging with customers.
Basic understanding of SEO and Google Analytics.
Excellent proofing and editing abilities.
Ability to thrive in a dynamic, exciting work environment.
Self-motivated and high energy.
Detail oriented and hardworking.
Ability to multi-task and be highly organized at the same time.
Excellent interpersonal, communication and presentation skills are a must.
Ability to anticipate, understand and creatively solve problems or resolve issues.
Strong computer skills.
College degree preferred
Marketing, business or equivalent experience preferred