Job Description

The Marketing & Social Media Executive will lead the end-to-end marketing and digital presence of GEMS School of Research and Innovation (SRI), our flagship GEMS school. This role combines strategic marketing, social media management and campaign execution, to position SRI as a leader in innovative, holistic education.
The role is responsible for driving enrolments through integrated marketing campaigns, building a vibrant online community, and ensuring all communications reflect the school's unique brand, aligned with GEMS Education's global reputation.
Marketing & Campaigns

• Develop and deliver integrated marketing plans to drive awareness, reputation, and enrolments.
• Manage digital, PR, event, and advertising campaigns, ensuring alignment with the school's strategic goals.
• Lead on flagship-level activations that reinforce SRI's leadership in innovation and research.
• Coordinate with Admissions to deliver campaigns supporting student enrolments.
• Oversee brand consistency across all school touchpoints.

Social Media

• Develop and execute social content calendars for school campaigns.
• Manage community engagement and reputation across social platforms.
• Lead creative development for short-form content (reels, shorts, live streaming).
• Collaborate with PR and admissions on campaigns supporting enrolment.
• Provide school with toolkits, templates, and guidance for effective social media execution.
• Track, analyse, and optimise performance across platforms, sharing learnings with schools.

Stakeholder & Community Engagement

• Collaborate with Principal, Senior Leadership Team, and teachers to create impactful content and campaigns.
• Partner with GEMS Education Group Marketing for flagship-level campaigns.
• Build relationships with influencers, community partners, and media.
• Manage vendors, agencies, and creative partners to deliver campaigns on time and within budget.

Skills
5-6 years in social media management.
Proven ability to grow communities and engagement.
Strong creative instincts and deep understanding of algorithms.
Skilled at managing stakeholders across multiple schools.
5-7 years of marketing and social media experience, preferably in education, hospitatlity or luxury consumer services.
Proven track record of delivering campaigns that drive measurable results.
Expertise in managing and growing social media communities.
Strong creative instincts, with the ability to produce or oversee production of high-quality social content (video, short-form, live).
Strong project management and stakeholder engagement skills.
Excellent written and verbal communication skills.
GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments.

Skills Required