Job Description

Marketing and Social Media Executive - GEMS School of Research and Innovation - Dubai, UAE
Position Overview
GEMS Education is hiring a Marketing and Social Media Executive to lead the end-to-end marketing strategy and digital presence of GEMS School of Research and Innovation (SRI). This role is focused on delivering integrated marketing campaigns, managing social media platforms, and strengthening the school's brand to drive enrolments and community engagement. The position requires strong creative instincts, stakeholder management skills, and a proven track record in marketing and digital communications.
Location: UAE
Location: Dubai
Industry: Marketing / PR / Advertising
Function: Digital Marketing / Content Development
Salary: 15000-19000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Job Details

• Design and execute integrated marketing plans to enhance brand awareness, reputation, and student enrolments.
• Lead digital, PR, advertising, and event campaigns aligned with school and GEMS Education objectives.
• Develop and implement social media content calendars across multiple platforms.
• Produce and oversee creative assets including reels, short videos, and live-streamed content.
• Build and grow social media communities through effective engagement and reputation management.
• Collaborate with admissions teams to support enrolment campaigns.
• Work closely with the Principal, Senior Leadership Team, and teachers to develop impactful marketing initiatives.
• Partner with influencers, media, and community organizations to amplify brand visibility.
• Manage vendors, agencies, and external partners to ensure timely campaign delivery.
• Track campaign performance, analyse data, and optimise strategies to achieve measurable results.

Ideal Profile

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5-7 years of experience in marketing and social media management, preferably in education, hospitality, or luxury consumer services.
• Strong creative instincts with the ability to manage high-quality digital content production.
• Proven success in growing social media communities and executing high-impact campaigns.
• Excellent project management, stakeholder engagement, and communication skills.
• Deep understanding of digital trends, social algorithms, and community engagement strategies.
• Experience working with multiple stakeholders across schools or large organisations.

Why Join Us
This is an opportunity to shape the marketing vision of GEMS School of Research and Innovation, a flagship institution under GEMS Education. The role offers creative freedom, global brand exposure, and the chance to make a tangible impact on student enrolments and school reputation while working in a dynamic and innovative educational environment.
About the Company
GEMS Education, headquartered in Dubai, is a global leader in private education with a legacy of over 60 years. Educating over 170,000 students across multiple curricula, GEMS combines innovation, excellence, and diversity to prepare students for global success while fostering creativity and lifelong learning.
Job Title Marketing and Social Media Executive - GEMS School of Research and Innovation - Dubai, UAE
Marketing and Social Media Executive - GEMS School of Research and Innovation - Dubai, UAE
Position Overview
GEMS Education is hiring a Marketing and Social Media Executive to lead the end-to-end marketing strategy and digital presence of GEMS School of Research and Innovation (SRI). This role is focused on delivering integrated marketing campaigns, managing social media platforms, and strengthening the school's brand to drive enrolments and community engagement. The position requires strong creative instincts, stakeholder management skills, and a proven track record in marketing and digital communications.
Location: UAE
Location: Dubai
Industry: Marketing / PR / Advertising
Function: Digital Marketing / Content Development
Salary: 15000-19000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
Job Details

• Design and execute integrated marketing plans to enhance brand awareness, reputation, and student enrolments.
• Lead digital, PR, advertising, and event campaigns aligned with school and GEMS Education objectives.
• Develop and implement social media content calendars across multiple platforms.
• Produce and oversee creative assets including reels, short videos, and live-streamed content.
• Build and grow social media communities through effective engagement and reputation management.
• Collaborate with admissions teams to support enrolment campaigns.
• Work closely with the Principal, Senior Leadership Team, and teachers to develop impactful marketing initiatives.
• Partner with influencers, media, and community organizations to amplify brand visibility.
• Manage vendors, agencies, and external partners to ensure timely campaign delivery.
• Track campaign performance, analyse data, and optimise strategies to achieve measurable results.

Ideal Profile

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 5-7 years of experience in marketing and social media management, preferably in education, hospitality, or luxury consumer services.
• Strong creative instincts with the ability to manage high-quality digital content production.
• Proven success in growing social media communities and executing high-impact campaigns.
• Excellent project management, stakeholder engagement, and communication skills.
• Deep understanding of digital trends, social algorithms, and community engagement strategies.
• Experience working with multiple stakeholders across schools or large organisations.

Why Join Us
This is an opportunity to shape the marketing vision of GEMS School of Research and Innovation, a flagship institution under GEMS Education. The role offers creative freedom, global brand exposure, and the chance to make a tangible impact on student enrolments and school reputation while working in a dynamic and innovative educational environment.
About the Company
GEMS Education, headquartered in Dubai, is a global leader in private education with a legacy of over 60 years. Educating over 170,000 students across multiple curricula, GEMS combines innovation, excellence, and diversity to prepare students for global success while fostering creativity and lifelong learning.
Post Details
Job Start Date
Salary from 15000.00
Salary to 19000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required