Based in Abu Dhabi, Group 42 (G42) is a leading Artificial Intelligence and Cloud Computing company dedicated to the development and implementation of holistic and scalable technology solutions.
G42 Healthcare, the largest and most established business within G42, is committed to developing a world-class, sustainable healthcare sector in the UAE and wider region.
At the forefront in the battle against the pandemic, G42 Healthcare partnered with Abu Dhabi authorities to develop a massive throughput laboratory in 14 days and spearheaded the world\xe2\x80\x99s first Phase 3 clinical trial of COVID-19 inactivated vaccine.
Beyond Covid-19, G42 Healthcare is also developing a program of activities to support the health of future generations \xe2\x80\x93 ranging from genomics, diagnostics to digitization programs, life science manufacturing, environmental sciences, clinical trials and research.
We operate across the UAE, regional countries in the GCC, Central Asia and the Middle East, and North Africa. We partner extensively with leading international players who complement our ecosystem and support the delivery of our mission. Responsibilities:
Be the marketing expert and point of contact for G42 Healthcares Genomics & Diagnostics Operating Units
Drive the development and sign off of the Annual Marketing Plan with the operating unit stakeholders and senior managers
Own the implementation and success of the Annual Marketing Plan for Genomics & Diagnostics
Ensure your marketing activities and initiatives drive lead generation and commercial success.
Present overviews of the Operating Units, its mission, value proposition and capabilities to internal and external senior level management
Develop marketing collateral finessed and aligned to specific customer category needs making sure all materials are on brand.
Stay up to date and inform the business of the market and competitor trends, actions and developments.
Deliver PR and press release activities to increase industry awareness of the G42 healthcare operating unit
Establishes and maintains strong relationships with key internal & external stakeholders.
Acts as customer advocate, understanding and communicating customer needs effectively, including technical requirements.
Support product training as required to ensure business development, medical and operations team members are trained in product positioning, value propositions, key features and \xe2\x80\x98rules of engagement.
Qualifications:
Qualifications and Experience
Degree in Business Administration or Marketing
At least 5 years experience in B2B and B2C healthcare/medical technology marketing and demand generation marketing in a tech environment is essential with at least 2 years experience within Genomics
Excellent communication skills in an internationally & culturally diverse environment with the ability to challenge the status quo.
Proven experience of success in one of the following areas: Genomics or Diagnostics
Comfortable and capable of managing ambiguous situations into clearly defined and justified actions.
Business awareness and knowledge of the technology and market environment with a willingness to learn
Strong communication and presentation skills, internally and externally
Excellent attention to detail and an eye for quality, with the ability to move forward and execute
Ability to prioritize, manage expectations, plan and coordinate stakeholders when working on projects
Ability to be hands-on in a complex operational environment, to manage and close the loop on multiple concurring tasks
Excellent communication & problem-solving skills
Multinational and/or start-up company experience is an advantage
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