Company Description

Spark Foundry is one of four global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general! We are an Acceleration Agency.

At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again \xe2\x80\x93 all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours \xe2\x80\x93 today and in to the future. Our pursuit of what\xe2\x80\x99s next will be relentless.



The key responsibilities within this role will be to manage and support the day-to-day digital activity and communication for the client. You will be expected to have the ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.

Main Tasks:

• Develop a deep understanding of the business category & knowledge of the competitive frame and planning tools
• Strong understanding of the consumer trends that are changing the media landscape.
• Connect with internal specialists and external stakeholders units to design integrated solutions to our clients.
• To provide mid-level strategic recommendations and POV on media selection/rationales in addition to evaluating campaign performance.
• Master a flawless media execution process working alongside various stakeholders (client, performance teams, media partners .. etc)
• Negotiate with digital media vendors and provides a final recommendation to the client.
• Support the media team with the input from strategy, implementation, data-driven insights and recommendations.
• Collaborate with the other media team and creative partners to ensure creative specifications of negotiated plans are met.
• Maintain media spend summaries, monitor campaign pacing, track and report media optimizations against KPI\xe2\x80\x99s.
• Keep up with the latest media trends & responsible for informing the media team and client of new opportunities.
• Strong up-to-date executional experience for search, social media, programmatic display, mobile marketing, tracking and tagging, behavioral marketing, retargeting.
• Master available digital media planning tools to develop digital media plans.
• Work closely with the performance marketing hub and serve as the secondary level of check for accuracy of work done.
• Experience with campaign activation and tracking across multiple tools (Campaign Framework, Integral Ad Science, Double Verify).
• Experience of monitoring, reporting and analyzing metrics data (Campaign Manager, Google Analytics, Business Manager, Snapchat Ads Manager, Google AdWords, Display & Video 360, The TradeDesk).
• On top of all invoice, billing and delivery issues, including media plan reconciliation and delivering against expected spends.
• Manage multiple deliveries and seamlessly transition among them.
• Develop and maintain client relationships while providing excellent client servicing.

Qualifications

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and display a desire to learn. Whilst the successful candidate will be well supported, we would be ideally looking for someone who can \xe2\x80\x98hit the ground running\xe2\x80\x99.

Ideally, we are looking for someone who has:

• Proven working experience of 5-7 years in media planning/digital marketing

And we are looking for someone who shows:

• Problem solving mindset; pro-actively resolves issues and knows when and to whom to escalate.
• Strong communication skills (organized thoughts / clear & structured communication)
• Strong analytical skills; ability to relate results with clients\xe2\x80\x99 objectives
• Ability to multi-task and work independently
• Team Player
• Attention to details and ability to work with data and numbers
• Strong presentation skills
• Should be well versed with the following tools :

• Google Ad Words, Ads manager, Google Analytics, The Trade Desk, Display & Video 360..
• Experience in brand safety tools
• Demonstrable experience in media and/or display advertising campaigns
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing media campaigns, analyzing media campaign exports and user funnels
• Knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in optimizing display campaigns (know how to read media metrics and analyze its performance)
• Knowledge of in-platform activation is a plus (Meta, SA360, TTD, DV360\xe2\x80\xa6)
• Knowledge of offline media landscape is a plus (Radio, OOH/DOOH\xe2\x80\xa6)

Spark Foundry