Job Description

Job Title: Marketing Manager - Fashion/Retail

Location:

Dubai, UAE

Experience Level:

10+ Years


?

Industry:

Fashion / Retail

About the Role:

We are seeking a dynamic and results-driven

Marketing Manager

with over 10 years of experience in the Fashion and Retail sector. The ideal candidate will possess in-depth knowledge of the

Middle East and GCC markets

, with proven capabilities in

trade marketing

,

loyalty program management

,

senior stakeholder management

,

budgeting

,

regional media strategy & consumer / market research methodologies.

Trade Events

Ensuring timely execution of promotions across all GCC stores. Analysis of promotions and their net effect on business Ensure that all communication material required for the promotions is as per Concept guideline and sent to the territories within the time frame specified. Recommend events specific to brand / product category / season for the respective country

2.Trade Marketing Planning

Ensure all aspects of Trade communication - Gift cards, tie ups communication & Loyalty activation are in line with the "Image" of the Brand and target the appropriate audience. Co-ordinate with third party associates & vendors on successful implementation. Ensure consistency in the brand image as per the guideline of the Concept. Getting new contact & opportunity for Trade activities across GCC. Negotiate with vendors and contractors to coordinate cost, placement, and scheduling. Create opportunities for Cross Promotion (i.e. Banks, Airline, employee engagement prog) and co-branding.

3.Budgeting and Planning

Managing & Coordinating with territory marketing budget for planning & timely update on Budgets & Media plans. Preparing and maintaining reports & post campaign analysis. Train to generate LPO on landmark finance portal.

4.Territory Management

Manage the territory marketing team requests & support from concept office. Regular follow ups on existing campaign execution & implement. Ensure compliance to Company policies and values.

5.Loyalty program Management for the Brand

Manage the group's Shukran program for the brand on a day to day basis - SPOC for the Group Loyalty team Monthly Presentations with updates on Shukran KPI, Initiatives and progress Acquisition of customers to the program and Store Trade Initiatives. Recommend strategies to Corporate Marketing to increase membership in the Loyalty Program

6.Miscellaneous - for territories

Oversee other outside agencies for order placements and printing needs, shopping bags, stickers, .flyers, and other sales material. Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trend Consumer / Market Research Methodologies

Post Graduate Degree in Marketing / Trade / Advertising / Communications essential



Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.


Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.


We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.



Max Fashion is a prominent retail brand based in Dubai, is part of the Landmark Group, a renowned retail conglomerate in the Middle East.


Launched in 2004 in the UAE, Max caters to both the value conscious and fashion savvy consumers - offering clothing and accessories for women, men and children along with footwear, accessories, toys and home decor.


The brand offers an inspiring and shopper friendly experience for its consumers every day. The range of clothing and accessories are designed in-house and marketed to a very widespread demographic across the Middle East and GCC. Max also offers an Omni-Channel proposition for the customers through stores and online shopping platform.


Max Fashion is well-regarded for its blend of style, value, and convenience, making it a popular choice for fashion-conscious shoppers in Dubai and beyond. It has also made a strong presence in India and South East Asia. Our team is passionate about empowering creativity and fostering innovation. We believe in nurturing a dynamic and inclusive work environment that encourages continuous learning and values diverse perspectives, thereby achieving collective success.


With a commitment to Landmark Group values, we are dedicated to making a meaningful impact on our customers, employees, and the community at large.