\xc2\xb7 Assist the Head of Marketing with overseeing the marketing department and guide its day-to-day operations.
\xc2\xb7 Execute hiring plans in collaboration with Head of Marketing and HR.
\xc2\xb7 Coach a high-performing marketing team.
\xc2\xb7 Report to the Head of Marketing on marketing team goals and KPIs.
\xc2\xb7 Develop team members through reviews, objectives and identify training where required.
\xc2\xb7 Motivate team members to deliver excellence in everything they do and drive innovation and encourage them to seek out and identify new trends in digital.
Marketing Budget & Business Strategy
\xc2\xb7 Work with the Head of Marketing for outlining budgets for all business units and management of our multi-channel marketing strategy that incorporates Social Media, Website & Mobile app, Influencer Marketing, Inbound Marketing, Email Marketing, Paid Search, Programatic ads, Digital Campaigns, Public Relations, B2C Live Chat, SEO, and offline ATL & BTL channels.
\xc2\xb7 Work closely with Head of Marketing and Marketing Team to craft an effective and efficient marketing strategy focused on growing audiences for all business units.
\xc2\xb7 Manage conception, development, and implementation of marketing plans and strategies, course concepts, and promotional programmes to drive interest and admissions.
\xc2\xb7 Assist the Head of Marketing with the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.
Brand Marketing
\xc2\xb7 Manage branding strategy and campaigns, including social media, PR and influencer & partnership to drive brand awareness and build demand for the business units.
\xc2\xb7 Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, online blog and promotional material). Plan and coordinate marketing efforts, and build awareness and positioning for our company\'s brand.
\xc2\xb7 Manage the social media plan on the development and implementation of influencer partnership and social strategy to generate awareness, traffic and conversion as well as creating and managing the organic social media calendar, drive followers and community engagement.
\xc2\xb7 Work with Head of Marketing to select agencies consultants, freelancers and other suppliers including contract negotiation and management.
\xc2\xb7 Oversee PR and major online and offline events.
Performance Marketing
\xc2\xb7 Assist the Head of Marketing while working with the Digital Team to understand key marketing performance metrics and conduct in-depth performance and forecast analysis through various analytics and tracking tools to provide market research, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.
\xc2\xb7 Manage and identify strategic keyword volume opportunities, across markets and languages, to develop and implement an inbound marketing strategy that will form a key part of the acquisition and content strategy.
\xc2\xb7 Manage paid marketing, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast traffic and conversion goals.
\xc2\xb7 Manage content and work with IT Team to maintain and innovate on an effective, lead-generating website and improve online user experience for prospects, leads, and customers.
Marketing Automation
\xc2\xb7 Assist the Head of Marketing with technical aspects of CRM and marketing automation to generate, distribute, and report on leads. Work with Admissions and IT.
\xc2\xb7 Develop and establish a comprehensive marketing automation strategy.
\xc2\xb7 Create and manage targeted email campaigns.
\xc2\xb7 Create a customer profiling strategy, to drive meaningful audience segmentation.
\xc2\xb7 Implement a consumer database acquisition strategy to drive opt-ins.
Reporting & Budgeting
\xc2\xb7 Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
\xc2\xb7 Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
\xc2\xb7 Analyse marketing and sales data to develop insights and make recommendations on areas for optimisation.
\xc2\xb7 Monitor and maintain data quality within the marketing database.
\xc2\xb7 Report on the effectiveness of marketing campaigns using pre-determined KPIs to the Board.
Offline Marketing
\xc2\xb7 Implementation of ATL / BTL activities across business units that includes Radio, Billboard, Media Planning & Buying to maximise brand awareness and visibility.
\xc2\xb7 Experience in handling PR, Media & Agencies to execute various marketing campaigns.
\xc2\xb7 Oversee the creation and delivery of PR, press releases, advertisements, print ads, publications and other marketing collateral & materials.
\xc2\xb7 Analyse market trends, compare and track the competition, summarise findings and provide comprehensive reports with recommendations to the business enabling further business growth.
\xc2\xb7 Plan and manage all production related tasks such as Signage, Branding, Graphics, Collateral, etc.
\xc2\xb7 Handle on-site photography and videography as required to be used in various marketing activities and programmes.
\xc2\xb7 Plan, Manage, and Execute all events for the company including Promotional Events, Open Houses, Trade Fairs, Enrollment Drives, etc. Execute all events in a timely manner, adhering to corporate and branding guidelines. Ensure good response and lead generation.
Admissions
\xc2\xb7 Assist the Head Marketing & Admissions to drive the Revenue Target and Enrolment Target for the unit. Collaborate with the Head of Admissions & Admissions teams to focus on driving enrolments.
\xc2\xb7 Co-manage the customer journey and engagement process during the admissions cycle.
\xc2\xb7 Manage and support the CRM communication process in the customer journey.
Vendor Management
\xc2\xb7 Have existing relationships with external vendors, magazines, publications, PR companies and media.
\xc2\xb7 Deepen these relationships to ensure the most effective messaging and positioning of the organisation.
Community Engagement
\xc2\xb7 Engage other organisations within the community.
\xc2\xb7 Liaise with freelancers from time-to-time for projects for a strict deadline.
\xc2\xb7 Attend industry events during non-working hours.
Requirements: \xc2\xa7 Candidate must have a Degree in Marketing with at least 8 years work experience in marketing. Experience in leading key accounts in an advertising agency is a plus.
\xc2\xa7
Have in-depth knowledge of: \xc2\xb7 Google AdWords
\xc2\xb7 Search engine optimisation (SEO), SEM, PPC, Display Advertising, online PR, Web Analytics, Lead Generation, Online Reputation Management, Mobile Apps Marketing, Email Marketing, Quality Link Building.
\xc2\xb7 Up to date with latest trends in AI tools & techniques.
\xc2\xb7 Internet Traffic - Bookmarking and Local Classified Submissions.
\xc2\xb7 Link Wheeling.
\xc2\xb7 Google Panda Friendly Content Writing.
\xc2\xb7 Business Website Advertise Online.
\xc2\xb7 Google Panda & Penguin Update.
\xc2\xb7 Expertise in the various disciplines of Marketing Communication such as advertising, media, direct marketing, below the line & online and digital advertising, and social media marketing.
\xc2\xb7 Strong effective communicator with excellent writing skills in English. Arabic skills are a plus but not critical.
\xc2\xb7 Prior experience in setting up and driving marketing automation.
\xc2\xb7 Ability to manage multiple projects simultaneously, including defining and implementing methodologies within defined timelines and budgets.
\xc2\xb7 Expert in Internet and social media strategy with a demonstrated track record. First-hand experience in creating and using social media tools.
\xc2\xb7 Expertise working in the field of new media from a content perspective, including design, preferably in a large organisation.
\xc2\xb7 Strong leadership and interpersonal skills
\xc2\xb7 Excellent analytical skills, at ease with numbers
\xc2\xb7 Proven commitment to keeping up to date and the latest communication technologies
\xc2\xb7 Excellent public speaking skills
\xc2\xb7 Experience working with cross-functional with multinational teams and external agencies.
\xc2\xb7 Creative flair with a penchant for good copywriting with strong proofreading skills.
\xc2\xb7 Must be a go-getter, results-driven, and possess excellent team management skills.
\xc2\xb7 Ability to work in a fast-paced environment.
\xc2\xb7 Good competence in project and stakeholder management with excellent analytical skills.
\xc2\xb7 Confident, data-driven.
\xc2\xb7 Hold a UAE Driving Licence and must have a car. More jobs on https://www.qureos.com/