Manage
the Marketing Team

Assist the Head of Marketing with overseeing
the marketing department and guide its day-to-day operations.

Execute hiring plans in collaboration with
Head of Marketing and HR.

Coach a high-performing marketing team.

Report to the Head of Marketing on marketing
team goals and KPIs.

Develop team members through reviews,
objectives and identify training where required.

Motivate team members to deliver excellence in
everything they do and drive innovation and encourage them to seek out and
identify new trends in digital.

Marketing
Budget & Business Strategy

Work with the Head of Marketing for outlining
budgets for all business units and management of our multi-channel
marketing strategy that incorporates Social Media, Website & Mobile app,
Influencer Marketing, Inbound Marketing, Email Marketing, Paid Search,
Programatic ads, Digital Campaigns, Public Relations, B2C Live Chat, SEO, and
offline ATL & BTL channels.

Work closely with Head of
Marketing and Marketing Team to craft an effective and efficient
marketing strategy focused on growing audiences for all business units.

Manage conception, development, and
implementation of marketing plans and strategies, course concepts, and
promotional programmes to drive interest and admissions.

Assist the Head of Marketing with the
strategic and tactical execution of marketing campaigns, including design of
test/control segmentation, implementation of tests, tracking, results
reporting, analysis, and recommendations.

Brand
Marketing

Manage branding strategy and campaigns,
including social media, PR and influencer & partnership to drive brand
awareness and build demand for the business units.

Ensure our brand message is strong and
consistent across all channels and marketing efforts (like events, email
campaigns, web pages, online blog and promotional material). Plan and
coordinate marketing efforts, and build awareness and positioning for our
company\'s brand.

Manage the social media plan on the
development and implementation of influencer partnership and social strategy to
generate awareness, traffic and conversion as well as creating and managing the
organic social media calendar, drive followers and community engagement.

Work with Head of Marketing to select agencies
consultants, freelancers and other suppliers including contract negotiation and
management.

Oversee PR and major online and offline
events.

Performance
Marketing

Assist the Head of Marketing while working
with the Digital Team to understand key marketing performance metrics and
conduct in-depth performance and forecast analysis through various analytics
and tracking tools to provide market research, competitive analyses, campaign
results, and consumer trends in order to translate results into actionable
insights for marketing team.

Manage and identify strategic keyword volume
opportunities, across markets and languages, to develop and implement an
inbound marketing strategy that will form a key part of the acquisition and
content strategy.

Manage paid marketing, including PPC, SEO,
Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast
traffic and conversion goals.

Manage content and work with IT Team to
maintain and innovate on an effective, lead-generating website and improve
online user experience for prospects, leads, and customers.

Marketing
Automation

Assist the Head of Marketing with technical
aspects of CRM and marketing automation to generate, distribute, and report on
leads. Work with Admissions and IT.

Develop and establish a comprehensive
marketing automation strategy.

Create and manage targeted email campaigns.

Create a customer profiling strategy, to drive
meaningful audience segmentation.

Implement a consumer database acquisition
strategy to drive opt-ins.

Reporting
& Budgeting

Identify short-term and long-term scheduling,
budget, and resource needs, including the development and management of an
annual marketing budget, profit/loss projections, expenditure spending, and
other financial considerations.

Create and maintain metrics reports on
marketing and sales activities, effectiveness, and business impact.

Analyse marketing and sales data to develop
insights and make recommendations on areas for optimisation.

Monitor and maintain data quality within the
marketing database.

Report on the effectiveness of marketing
campaigns using pre-determined KPIs to the Board.

Offline
Marketing

Implementation of ATL / BTL activities across
business units that includes Radio, Billboard, Media Planning & Buying to
maximise brand awareness and visibility.

Experience in handling PR, Media & Agencies
to execute various marketing campaigns.

Oversee the creation and delivery of PR, press
releases, advertisements, print ads, publications and other marketing
collateral & materials.

Analyse market trends, compare and track the
competition, summarise findings and provide comprehensive reports with
recommendations to the business enabling further business growth.

Plan and manage all production related tasks
such as Signage, Branding, Graphics, Collateral, etc.

Handle on-site photography and videography as
required to be used in various marketing activities and programmes.

Plan, Manage, and Execute all events for the
company including Promotional Events, Open Houses, Trade Fairs, Enrollment
Drives, etc. Execute all events in a timely manner, adhering to corporate and
branding guidelines. Ensure good response and lead generation.

Admissions

Assist the Head Marketing & Admissions to
drive the Revenue Target and Enrolment Target for the unit.
Collaborate with the Head of Admissions & Admissions teams to focus on
driving enrolments.

Co-manage the customer journey and engagement process
during the admissions cycle.

Manage and support the CRM communication process
in the customer journey.

Vendor
Management

Have existing relationships with external
vendors, magazines, publications, PR companies and media.

Deepen these relationships to ensure the most
effective messaging and positioning of the organisation.

Community
Engagement

Engage other organisations within the
community.

Liaise with freelancers from time-to-time for
projects for a strict deadline.

Attend industry events during non-working
hours.

Requirements:
\xc2\xa7
Candidate must have a Degree in Marketing with
at least 8 years work experience in marketing. Experience in leading key
accounts in an advertising agency is a plus.

\xc2\xa7

Have in-depth knowledge of:
Google AdWords

Search engine optimisation (SEO), SEM, PPC,
Display Advertising, online PR, Web Analytics, Lead Generation, Online
Reputation Management, Mobile Apps Marketing, Email Marketing, Quality Link
Building.

Up to date with latest trends in AI tools
& techniques.

Flair for Data analytics and reporting.

Link Building

Keyword oriented Article & PR Submissions.

Relevant Directory Submissions.

Local Google Business Listing.

Mass Coverage of customers through SMO.

Internet Traffic - Bookmarking and Local
Classified Submissions.

Link Wheeling.

Google Panda Friendly Content Writing.

Business Website Advertise Online.

Google Panda & Penguin Update.

Expertise in the various disciplines of
Marketing Communication such as advertising, media, direct marketing, below the
line & online and digital advertising, and social media marketing.

Strong effective communicator with excellent
writing skills in English. Arabic skills are a plus but not critical.

Prior experience in setting up and driving
marketing automation.

Ability to manage multiple projects
simultaneously, including defining and implementing methodologies within
defined timelines and budgets.

Expert in Internet and social media strategy
with a demonstrated track record. First-hand experience in creating and using
social media tools.

Expertise working in the field of new media
from a content perspective, including design, preferably in a large
organisation.

Strong leadership and interpersonal skills

Excellent analytical skills, at ease with
numbers

Proven commitment to keeping up to date and
the latest communication technologies

Excellent public speaking skills

Experience working with cross-functional with
multinational teams and external agencies.

Creative flair with a penchant for
good copywriting with strong proofreading skills.

Must be a go-getter, results-driven, and
possess excellent team management skills.

Ability to work in a fast-paced environment.

Good competence in project and stakeholder
management with excellent analytical skills.

Confident, data-driven.

Hold a UAE Driving Licence and must have a
car.
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