Job Purpose:

To support the Group Head of Enrolments & Marketing in developing and executing a marketing strategy that supports an aggressive student enrolment to meet our financial targets for our new school in Bahrain. Responsible for all marketing activities and campaigns for AE portfolio of schools.

RESPONSIBILITIES:

Main Duties:

• To develop marketing strategies and plans that cover all marketing tactics, including brand marketing, advertising, direct marketing, digital and social media and production of materials
• To implement a marketing strategy to build brand awareness, market services, promote income generation, communicate programmes, activities, and impact
• To be responsible for market research and needs analysis based on current offering and demand
• To be responsible for the effectiveness of all online and offline promotional campaign
• To embody the values, vision, and ethos of Aldar Education through all activities

Specific Duties:

Strategic Development and Budget Management :

• To develop and implement marketing plans for allocated schools, ensuring the USPs are communicated effectively, and the ROI is clear and measurable
• To create campaigns and manage the implementation to support enrolments growth
• To organise and oversee advertising/communication campaigns, exhibitions, and promotional events
• To creation and publish all marketing material in line with the marketing plan
• To develop, plan and implement promotional campaigns and events
• To monitor monthly marketing budget, and spend for allocated schools
• To monitor and report on effectiveness of marketing activities
• To manage events development and budget
• To work closely with Principals to ensure the schools USPs are understood and clearly communicated to their target demographic

Campaigns Management:

• To write copy in English and Arabic for diverse marketing distributions (brochures, press releases, website material etc.)
• To maintain relationships with agencies to ensure collaboration in promotional activities
• To support with launch of new schools and programs
• To design and deliver scalable marketing programs and campaigns that provide value added content that is suited to clients\xe2\x80\x99 and prospects\xe2\x80\x99 needs as well as interests
• To support integrated marketing and communications across a variety of channels and vehicles\xe2\x80\x93 internal, external, PR, digital, social, web, etc
• To work closely with the customer service and communication team to leverage on their activities for promotional purposes

Branding Management :

• To support with brand development including logos and other assets
• To coordinate with branding agency to develop brand story and other material to support new branding guidelines implementation

Digital Management :

• To manage websites all digital platforms to ensure constant optimizations in partnership with IT
• To analyse marketing funnels and utilize strong analytical ability to evaluate end-to-end experience across multiple channels and touch points
• To support with the improvement of lead generation campaigns, measurement of results in conjunction with the agencies
• To monitor progress of digital campaigns using various metrics and submit reports of performance
• To support strategic initiatives ideation through digital marketing and media planning

Analysis, Performance and Research:

• To conduct competitor analysis and mystery shopping audits to benchmark our service
• To identify trends and insights and optimize spending and performance based on such insights
• To identify critical conversion points and drop-off points as well as optimize funnels
• To perform quality control of all contents related to campaign activities, which will be launched in every media channel
• To measure and report performance of all marketing campaigns and assess the performance against goals (ROI and KPIs)
• To analyse potential strategic partner relationships for company marketing
• To analyse consumer behaviour and adjust email and advertising campaigns accordingly

REQUIREMENTS:

Minimum Qualifications:

• Bachelor degree in Marketing

Minimum Experience:

• A minimum of 5 years of experience in a similar role in Bahrain
• Marketing experience is a must
• Experience in the Education sector is preferred

Job Specific Knowledge & Skills:

• Fluent in English and Arabic with excellent communication skills, written and oral is a must
• Passionate about Marketing
• Strong analytical and project management skills
• Confident and dynamic personality.
• Strong creative outlook
• Ability to work independently and on own initiative
• Strong interpersonal skills to be able to work well in a multi-cultural environment
• Computer literacy

This job description is not all inclusive. Aldar Education reserves the right to amend this job description at any time. We are an equal opportunity employer, committed to a diverse and inclusive work environment. We are also mindful of our national development strategy and encourage UAE Nationals in their application at our company.

Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.

Minimum Qualifications

• Bachelor degree in Marketing.

Minimum Experience

• A minimum of 2 years of experience in a similar role in the region
• Marketing experience is required
• Experience in the Education sector is preferred

Job Specific Knowledge & Skills

• Fluent English communication skills, written and oral
• Passion for Marketing
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Ability to work independently and on own initiative
• Strong interpersonal skills to be able to work well in a multi-cultural environment
• Computer literacy
• Fluency in Arabic is preferable

Main Duties
Support the Head of Enrolments & Marketing in developing and executing a Marketing strategy that supports an aggressive student enrolment plan to meet our financial targets

• Manage the day to day marketing activities of the organisation
• Overseeing the marketing budget
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns
• Manage and improve lead generation campaigns, measuring results
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications
• Working closely with external agencies on content and media booking
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Analysing potential strategic partner relationships for company marketing
• Competitor analysis
• Assist in providing customer service and brand guidelines training to teams in schools
• Liaise with schools to develop their social media strategy and guidelines for use
• Work with external agencies to develop the marketing content and liaise on the
• Ensure all parent facing areas are welcoming to parents and comply with the AA brand guidelines.

Update all enrolments communication and marketing collateral to ensure the messaging is consistent and the tone is welcoming and appropriate across Aldar Academies.
Highlight the USPs of each school and work with Marketing to ensure these are clearly communicated to each school\xe2\x80\x99s target demographic.
Provide regular updates and reports on progress and strategy to the Head of Enrolments & Marketing

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