Job Description

Manager EN Copywriter PBG Marketing - Abu Dhabi, UAE
Position Overview
Manager EN Copywriter PBG Marketing - Abu Dhabi, UAE will be responsible for crafting marketing copy and strategic messaging across advertising and campaigns for retail banking products. The role focuses on driving revenue and customer acquisition through impactful English copywriting, proofreading, and ensuring consistent messaging across multiple channels.
Job Details
Location: United Arab Emirates
Location: Abu Dhabi
Industry: Marketing / PR / Advertising
Function: Copywriting / Editing
Salary: 18000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
What You'll Do

• Deliver copy and messaging for retail banking product campaigns to achieve annual marketing objectives
• Provide copywriting and proofreading support for promotional activities and advertisements
• Work with marketing briefs to create English copy for product offers, regulatory notices, and promotions
• Develop English content for BTL communications including EDM, SMS, web, internal channels, and branches
• Review and proofread English copy prepared by agencies to ensure quality and alignment with tone of voice
• Support strategic messaging to promote product features and benefits clearly and consistently
• Ensure all channels communicate key product benefits in simple, customer-friendly English
• Partner with creative agencies during campaign development for copy advisory and proofreading
• Create English best practice tools, nomenclature documents, and a library of key terms for consistency
• Ensure culturally appropriate and compliant messaging for Islamic products and services
• Monitor competitive activity, industry trends, and research insights to refine messaging
• Manage projects to deliver high-quality copy within timelines and budgets

Ideal Profile

• Bachelor's degree in Communications, Journalism, or related field with focus on creative or marketing writing
• At least 6 years of communications experience, with 4 years in copywriting roles focused on marketing or customer-facing writing
• Background in agency, FMCG, or banking preferred
• Exceptional written English with excellent grammar and tone control
• Proven ability to simplify complex information into clear, engaging copy
• Experience working with regional and global marketing teams in the Middle East
• Strong decision-making, communication, and project management skills
• Proactive, flexible, and solution-driven with ability to work under pressure
• Team player with strong interpersonal and influencing skills
• Native English speaker or mother tongue level fluency required
• Comfortable using AI tools to enhance copywriting efficiency and scalability

Why Join Us
This role provides an opportunity to shape impactful campaigns for a leading financial institution, crafting English copy that enhances engagement and drives measurable results. You will collaborate with creative teams, sharpen your expertise, and contribute to messaging strategies that influence millions of customers.
About the Company
Dicetek LLC, headquartered in Dubai, is a global IT and consulting services firm delivering digital transformation, data-driven solutions, and workforce development. Partnering with leading enterprises across the Middle East and Asia, Dicetek helps clients achieve innovation and operational excellence.
Job Title Manager EN Copywriter PBG Marketing - Abu Dhabi, UAE
Manager EN Copywriter PBG Marketing - Abu Dhabi, UAE
Position Overview
Manager EN Copywriter PBG Marketing - Abu Dhabi, UAE will be responsible for crafting marketing copy and strategic messaging across advertising and campaigns for retail banking products. The role focuses on driving revenue and customer acquisition through impactful English copywriting, proofreading, and ensuring consistent messaging across multiple channels.
Job Details
Location: United Arab Emirates
Location: Abu Dhabi
Industry: Marketing / PR / Advertising
Function: Copywriting / Editing
Salary: 18000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
What You'll Do

• Deliver copy and messaging for retail banking product campaigns to achieve annual marketing objectives
• Provide copywriting and proofreading support for promotional activities and advertisements
• Work with marketing briefs to create English copy for product offers, regulatory notices, and promotions
• Develop English content for BTL communications including EDM, SMS, web, internal channels, and branches
• Review and proofread English copy prepared by agencies to ensure quality and alignment with tone of voice
• Support strategic messaging to promote product features and benefits clearly and consistently
• Ensure all channels communicate key product benefits in simple, customer-friendly English
• Partner with creative agencies during campaign development for copy advisory and proofreading
• Create English best practice tools, nomenclature documents, and a library of key terms for consistency
• Ensure culturally appropriate and compliant messaging for Islamic products and services
• Monitor competitive activity, industry trends, and research insights to refine messaging
• Manage projects to deliver high-quality copy within timelines and budgets

Ideal Profile

• Bachelor's degree in Communications, Journalism, or related field with focus on creative or marketing writing
• At least 6 years of communications experience, with 4 years in copywriting roles focused on marketing or customer-facing writing
• Background in agency, FMCG, or banking preferred
• Exceptional written English with excellent grammar and tone control
• Proven ability to simplify complex information into clear, engaging copy
• Experience working with regional and global marketing teams in the Middle East
• Strong decision-making, communication, and project management skills
• Proactive, flexible, and solution-driven with ability to work under pressure
• Team player with strong interpersonal and influencing skills
• Native English speaker or mother tongue level fluency required
• Comfortable using AI tools to enhance copywriting efficiency and scalability

Why Join Us
This role provides an opportunity to shape impactful campaigns for a leading financial institution, crafting English copy that enhances engagement and drives measurable results. You will collaborate with creative teams, sharpen your expertise, and contribute to messaging strategies that influence millions of customers.
About the Company
Dicetek LLC, headquartered in Dubai, is a global IT and consulting services firm delivering digital transformation, data-driven solutions, and workforce development. Partnering with leading enterprises across the Middle East and Asia, Dicetek helps clients achieve innovation and operational excellence.
Post Details
Job Start Date
Salary from 18000.00
Salary to 22000.00
Number of Vacancies 1
Location -
Location City Abu Dhabi
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required