• To manage PPC, Display, Email, PR and Social Media campaigns.
• To execute performance marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to drive quality traffic and customers.
• To manage campaigns to retarget & acquire customers, as well as create performance campaigns to drive traffic & sales.
• To analyze performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign.
• To oversee all campaign optimizations to achieve efficiency & scale.
• To manage Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Affiliate Marketing.
• To define process with the brands to get access to brand imagery.
• To be responsible for the E-commerce Marketing Calendar and get input from the brands on their retail activities.
• To ensure Google Analytics and other reporting tools are properly set up.
• To brief Designer on Creative requirements.
• To develop customer journey and CRM strategy across all communication channels.
• To manage relationship with marketing agencies.
• To devise and implement Social Media strategy.
• To ensure all communications are on brand at all time.
• To maximize brand exposure.
• To constantly research on new developments within digital and formulate extensive testing plan, focusing & prioritizing scalable opportunities.
• To provide the business with top line Sales & Marketing reports
• To collaborate with external E-commerce partners on marketing plan and execution
• To ensure external partners are on brand with initiatives
• To report performance of marketing initiatives and report the same to internally
• To liaise with brand principals on marketing initiatives and sharing performance
• To build the marketing calendar every season and ensuring execution

Apparel Group