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Manager Brand Partnering EMC
Purpose & Overall Relevance for the Organization:
Responsible for the development and implementation of Running, Training, Specialist Sports & Culture Marketing strategies. Work across functions and categories to develop, manage and execute plans designed to grow in UAE through identifying new partners. Manage Running, Training, Specialist Sports & Culture Marketing Individual Partners' relationships on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on UAEs sports & culture.
Key Responsibilities:

• Position and leverage adidas with the best symbols and programs in UAE to grow the market share in country.
• Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with partners on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of our Events, Clubs & partners' contract, travel with them, network with sporting & culture marketing areas, etc.
• Execute our Running, Training, Specialist Sports, & Culture Marketing strategies.
• Work as the key interface between Partners and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
• Develop, manage, and execute activation plans for product launches and identified moments that will strengthen relationships and grow business.
• Strengthen and maintain adidas reputation and build long-term partnerships with partners at all levels.
• Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers.
• Ensure team members are maximizing revenue streams with Partners.
• Manage the detailed budget of the portfolio.
• Take part in promotional appearances of adidas contracted players/athletes/EIM, meet and brief adidas contracted assets for promotional appearances.
• Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.

KPI's:

• Portfolio composition and proposal.
• Risk management Plans.
• MWB compliance, Control & Savings.
• Responsible for Partner Activation
• Attack Plan effectiveness (% vs Plan)
• Partner satisfaction
• Demand Promo: responsible for all VIK process
• Compliance (Legal, CAFs, Budget deviation, expenses, others)

Leadership, New Ideas & Projects
Key Relationships:

• Business Units, Global Sports Marketing & Culture Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes).

Knowledge, Experience and Capabilities

• Extensive knowledge of Running, Training, & Culture Marketing Partners strategies along with UAE landscape.
• Ability to build and maintain relationships.
• Ability to network, influence and utilize internal and external resources.
• Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
• Good oral, written, and presentation communication skills in English, Arabic as a plus.

Required Education and Experience / Minimum Qualifications:

• University degree in business, ideally with sport industry, marketing and sales focus.
• Minimum 6 years of Brand, Sports Marketing or Culture Marketing experience with an agency, sport partner or client- side consumer goods company.
• Fluent written and spoken English skills.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager Brand Partnering EMC
Brand:
Location: Dubai
TEAM: Brand Management & Communications
State: Duba
Country/Region: AE
Contract Type: Full time
Number: 539342
Date: Jan 13, 2026
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