Job Description

Purpose & Overall Relevance for the Organization:
Responsible for the development and implementation of Running, Training, Specialist Sports & Culture Marketing strategies. Work across functions and categories to develop, manage and execute plans designed to grow in UAE through identifying new partners. Manage Running, Training, Specialist Sports & Culture Marketing Individual Partners' relationships on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on UAEs sports & culture.
Key Responsibilities:

• Position and leverage adidas with the best symbols and programs in UAE to grow the market share in country.
• Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with partners on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of our Events, Clubs & partners' contract, travel with them, network with sporting & culture marketing areas, etc.
• Execute our Running, Training, Specialist Sports, & Culture Marketing strategies.
• Work as the key interface between Partners and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
• Develop, manage, and execute activation plans for product launches and identified moments that will strengthen relationships and grow business.
• Strengthen and maintain adidas reputation and build long-term partnerships with partners at all levels.
• Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers.
• Ensure team members are maximizing revenue streams with Partners.
• Manage the detailed budget of the portfolio.
• Take part in promotional appearances of adidas contracted players/athletes/EIM, meet and brief adidas contracted assets for promotional appearances.
• Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.

KPI's:

• Portfolio composition and proposal.
• Risk management Plans.
• MWB compliance, Control & Savings.
• Responsible for Partner Activation
• Attack Plan effectiveness (% vs Plan)
• Partner satisfaction
• Demand Promo: responsible for all VIK process
• Compliance (Legal, CAFs, Budget deviation, expenses, others)

Leadership, New Ideas & Projects
Key Relationships:

• Business Units, Global Sports Marketing & Culture Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes).

Knowledge, Experience and Capabilities

• Extensive knowledge of Running, Training, & Culture Marketing Partners strategies along with UAE landscape.
• Ability to build and maintain relationships.
• Ability to network, influence and utilize internal and external resources.
• Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
• Good oral, written, and presentation communication skills in English, Arabic as a plus.

Required Education and Experience / Minimum Qualifications:

• University degree in business, ideally with sport industry, marketing and sales focus.
• Minimum 6 years of Brand, Sports Marketing or Culture Marketing experience with an agency, sport partner or client- side consumer goods company.
• Fluent written and spoken English skills.

Skills Required