Description

Manager - Brand Governance - Jumeirah Group & Corporate

United Arab Emirates

JOB DESCRIPTION

About Jumeirah Group:

For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different\xe2\x84\xa2 brand promise. Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience. Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.

In response to the evolving preferences of travellers today, Jumeirah Group is also pivoting towards the rapidly growing wellness tourism sector. Grounded in the principles of lifelong learning, longevity, and inclusivity, Jumeirah Group is re-fashioning its approach to position wellness as not just an accompaniment to its guests\' stays, but a central tenet of their overall experience. With 13 award-winning Talise Spas nestled across Jumeirah Group\'s properties, this transformation is evident in the group\'s current endeavours to integrate wellbeing into every facet of the guest journey.

Beyond holistic wellbeing and spa experiences, the Group\'s expansive portfolio also includes Jumeirah Restaurants, a Dubai-based full-service hospitality provider with 85 acclaimed food and beverage brands, ranging from casual dining venues to Michelin starred fine dining concepts; J Club, Dubai\'s leading lifestyle and wellness destination; Jumeirah One, the Group\'s dedicated recognition and rewards programme; and The Emirates Academy of Hospitality Management, the region\'s only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management.

As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments as we solidify our legacy as a trailblazer in both luxury hospitality and wellness.

Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.

About the Job:

An opportunity has arisen for a Manager - Brand Governance to join Jumeirah Group & Corporate. The main duties and responsibilities of this role:

• Develop a systematic approach to effective brand management, using Brand Guidelines and Principles to steer the implementation of the Jumeirah brand, how the Brand is used, and its activation in operational, marketing, service, and other business areas (both at a corporate and property level).
• Actively communicate and enforce brand governance policies to all relevant stakeholders. Generate and analyze reports on brand compliance and use these insights for continuous improvement.
• Work closely under the direction of the VP Brand to ensure brand standards implementation is effective and unified.
• Have hands-on oversight of the Jumeirah Brand implementation across hotels, restaurants, spas, and experiences, ensuring that each touchpoint carries the core values and visual identity of the Jumeirah Group consistently.
• Develop and manage a robust auditing scheme to maintain brand consistency across all guest-facing areas. This scheme should include regular reviews and adjustments to ensure brand standards are consistently met.
• Implement and monitor branding standards across Strategic Business Units (SBUs) and Jumeirah Corporate Business Units. Ensure that all internal and corporate application of the brand (across all business units) is consistently and correctly executed. This ranges from branded collateral to brand rituals / service standards. It may include policies, processes, applications, and expressions of the brand.
• Work closely with the Brand Trainer to provide Jumeirah Corporate and Jumeirah Property teams with up-to-date information, materials, and tools for effectively training employees on brand standards and applications.
• Provide regular, constructive feedback to marketing and design teams regarding branding adjustments and improvements.
• Focus on an ongoing strategy for brand uplift and alignment. This includes regularly evaluating and updating brand guidelines, processes, and systems to reflect market trends, customer expectations, and corporate objectives.
• Collaborate with different departments and stakeholders to ensure that the brand evolves in a way that is coherent and aligned with Jumeirah Group\'s overall strategy.

About you:

The ideal candidate for this position will have the following experience and qualifications:

• Bachelors degree in Marketing, Advertising, Business Studies or Similar
• A minimum of 5 years in of working in Brand Management or Brand Governance
• Experience of working within luxury hospitality or hotels, or a global blue-chip organization
• Experience of leading on the creation and maintenance of brand guidelines
• Have worked with a broad range of stakeholders and successfully implemented brand guidelines
• Excellent communication and presentation skills

About the Benefits:

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children\'s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

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